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Goals for April 2019
As they do, the month of March 2019 has come and gone. The opening post talked about persistence, which is undoubtedly one of the most important qualities of winners in business.
But persistence means nothing if you're driving at the wrong things. You can do the wrong thing perfectly for years on end and get nowhere. The most important part is to make sure you're informing yourself with your data and logic and spending your efforts on the right things.
We've all heard it a ton of times... 20% of your efforts create 80% of your earnings. So what happens when you start focusing on that 20% with 100% of your time? You find the hidden 20% of the 20% that is even more potent. This is similar to what @NickEubanks calls "Pumpkin Hacking," referring to how farmers compete in contests to grow giant 300 pound pumpkins. There are very specific things that explode their growth.
I watched a friend, a couple of years ago, dig into his data and realize that Google preferred his site for a certain sub-niche. He went absolutely HAM on the topic and pumped out around 500 posts for every single possible keyword he could find. You know what he's doing now? Deforesting his new zillions of acres to clear a plot to build his new house, with not a care in the world.
ARE YOU DOING THE RIGHT THINGS?
Sometimes it's that simple.
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Sometimes it's that simple.
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