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This is besides lead generation, and more towards event/click activity data that your website should (if not already), collect.
E.g. You write a lot about fishing equipment
You collect click data, heatmap across several brands of fishing equipment. Enough to sell as data to a research agency or to package as an analysis to a fishing equipment brand.
Does this happen at all?
E.g. You write a lot about fishing equipment
You collect click data, heatmap across several brands of fishing equipment. Enough to sell as data to a research agency or to package as an analysis to a fishing equipment brand.
Does this happen at all?