- Joined
- Feb 27, 2020
- Messages
- 17
- Likes
- 12
- Degree
- 0
I googled some competition, a newspaper ranking for a keyword in my niche (Chicago Tribune) writing best X for Y content. I closed a video ad, another opened. The page loaded slowly. The second video was them promoting their own content though, and it hit me - this is brilliant.
As a newer site I rank for some longtails, but I can still write the big money posts. Best web hosting, best rolexes, best <expensive thing with big commission>. Every post that a user lands on, run video in bottom right of side bar, sticky position, attractive b-roll footage with text overlay drawing eyeballs and clicks to your money post.
Thoughts? Higher RPM potential then display ads / video? In some niches at least? More work of course, have to actually make a basic video with b-roll footage, host it, figure out autoplay/sticky positioning, but in 2020 that's not hard or costly either.
As a newer site I rank for some longtails, but I can still write the big money posts. Best web hosting, best rolexes, best <expensive thing with big commission>. Every post that a user lands on, run video in bottom right of side bar, sticky position, attractive b-roll footage with text overlay drawing eyeballs and clicks to your money post.
Thoughts? Higher RPM potential then display ads / video? In some niches at least? More work of course, have to actually make a basic video with b-roll footage, host it, figure out autoplay/sticky positioning, but in 2020 that's not hard or costly either.