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I'm starting my next project. Soon I'll start another cool journal ^^. It's on a little niche that I found really promising, on the tech vertical.
I've done research on almost all the competitors on my local language. On this specific niche, I found two approaches in the field:
- One side. Made mainly of a few small e-commerce stores, with just a list of products, and not much content. They use a few ads to get traffic, and most of them rank for different product brand keywords they have in their stores.
- The other side. Made of affiliate sites. All informative content. They rank for the biggest keywords, and send all the traffic to Amazon affiliates.
Having this in mind, I have some doubts about making and structuring my website.
- The thing is, the products they are marketing are easy to dropship. I found a few distributors that could even ship it in 1-3 days to the customer. And I can get between 50-100 bucks for every sell, instead of using the Amazon affiliates program (they are high ticket items). Is there any benefit using the Amazon affiliates instead of just doing dropshipping? Because on Amazon I would get only a 3% commission, while doing dropshipping I can get way more.
I want to make some content to rank on SEO too. Some affiliates competitor keywords should be really easy to destroy. They are just getting no-follow backlinks from random blog comments. And I'm going to start working a bit more on my traffic leaking techniques, after reading the CC9
- Considering the last decision, I don't know how I should structure the website because I have a few options: If I decide to go with Amazon affiliates I would just design it as an affiliates "Informative" website, linking the main content on the Homepage; but on the other side. If I decide to dropship and make my own store. Is it more optimal to make a full e-commerce store, market it as a brand, with a full list of items, an Amazon like design, and then have all the content that I want to rank linked in a Resources category, or something like that in the Toolbar. Or is it better to structure the website linking the main content in the Homepage, and make it look like an informative affiliates site, and then have a little store linked in the main nav?
I too thought about combining the two, but It's a bit weird. By combining the two I mean, make a full Informative Affiliates website, where I would link some products to Amazon. And then have a small store with a few products, so from some reviews I can link both, my own store link to the product, and Amazon link, so the customer can decide. The thing is, If I manage to design the website as a big brand, I should have enough trust from the customer to have proper CTR right?
And another option, but a bit more difficult. Would be to make two different websites. One informative affiliates sites with only full content, and another brand with a different domain as a full e-commerce store. So I would send the traffic from the affiliates sites to my own store, and then on the store work on other traffic sources, but It will became a headache, marketing 2 websites, and try to avoid cutting traffic from one to the other combining properly all the marketing efforts.
What would you guys do, I've had a headache for 2-3 days now taking fucking decisions haha. I'm going to stick to this project for the next 6 months-1 year and I want to give it my best shot
I've done research on almost all the competitors on my local language. On this specific niche, I found two approaches in the field:
- One side. Made mainly of a few small e-commerce stores, with just a list of products, and not much content. They use a few ads to get traffic, and most of them rank for different product brand keywords they have in their stores.
- The other side. Made of affiliate sites. All informative content. They rank for the biggest keywords, and send all the traffic to Amazon affiliates.
Having this in mind, I have some doubts about making and structuring my website.
- The thing is, the products they are marketing are easy to dropship. I found a few distributors that could even ship it in 1-3 days to the customer. And I can get between 50-100 bucks for every sell, instead of using the Amazon affiliates program (they are high ticket items). Is there any benefit using the Amazon affiliates instead of just doing dropshipping? Because on Amazon I would get only a 3% commission, while doing dropshipping I can get way more.
I want to make some content to rank on SEO too. Some affiliates competitor keywords should be really easy to destroy. They are just getting no-follow backlinks from random blog comments. And I'm going to start working a bit more on my traffic leaking techniques, after reading the CC9
- Considering the last decision, I don't know how I should structure the website because I have a few options: If I decide to go with Amazon affiliates I would just design it as an affiliates "Informative" website, linking the main content on the Homepage; but on the other side. If I decide to dropship and make my own store. Is it more optimal to make a full e-commerce store, market it as a brand, with a full list of items, an Amazon like design, and then have all the content that I want to rank linked in a Resources category, or something like that in the Toolbar. Or is it better to structure the website linking the main content in the Homepage, and make it look like an informative affiliates site, and then have a little store linked in the main nav?
I too thought about combining the two, but It's a bit weird. By combining the two I mean, make a full Informative Affiliates website, where I would link some products to Amazon. And then have a small store with a few products, so from some reviews I can link both, my own store link to the product, and Amazon link, so the customer can decide. The thing is, If I manage to design the website as a big brand, I should have enough trust from the customer to have proper CTR right?
And another option, but a bit more difficult. Would be to make two different websites. One informative affiliates sites with only full content, and another brand with a different domain as a full e-commerce store. So I would send the traffic from the affiliates sites to my own store, and then on the store work on other traffic sources, but It will became a headache, marketing 2 websites, and try to avoid cutting traffic from one to the other combining properly all the marketing efforts.
What would you guys do, I've had a headache for 2-3 days now taking fucking decisions haha. I'm going to stick to this project for the next 6 months-1 year and I want to give it my best shot