Which URL for GMB listing? Main or local?

Joined
Apr 27, 2017
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#1
What up all. Quick question. I am trying to optimize my GMB listing for my hometown + SEO. I obviously have my root domain and then I have created a page for my hometown. What URL have you guys found works best in this scenario? The main URL or the page URL? Any references or case studies that you recommend? I have done some research on this and haven't found any specific answers...
 
Joined
Sep 17, 2014
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#2
I'd link to the page. You're optimizing for the hometown, and there's a page specifically for it which probably has all of the name, address, and phone information on it. That's better for the users, which will be picked up by Google in terms of click through rating and dwell time. And it's better for your business since the users get the info they need faster.
 
Joined
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#3
I would agree with that if you have many GMB listings, if you only have 1 or 2 locations I would link back to the homepage.