[TUTORIAL] How to Use Other People's Content to Grow Your Subscribers Base?

hvazquez07

hvazquez07

BuSo Pro
Joined
Nov 24, 2015
Messages
36
Likes
42
Degree
0
Wouldn’t it be great if you could get access to highly useful and valuable content, without actually having to write it or create it yourself?

Because that’s exactly what I want to show you on this guide.

This is a completely ethical, 100% legit way of using other people’s content to grow your reach, increase your traffic and drive more conversions.

It includes a bit of automation to make things simpler and quicker, but it’s not “blackhat” or “shady” technique. Not by a long shot.

But before actually diving into the technique, let me tell you a bit about what I was trying to do when I discovered it.

I’m big into sales funnels and conversions. In fact, I see every piece of content as an entry door to your first funnel step.

Every time you put out a piece of content, you need to have a funnel behind to capture the value that piece of content will bring.

Otherwise you will be wasting your time and hoping to get more visitors.

A sustainable business begins from the back to the front. That is: develop your sales funnel first, and then move onto your front end (blog posts, outreach, videos, etc.).

However, we all know that creating content is hard and time consuming. It happens to me on my blog and my podcast.

And I just don’t want to share crap with my audience. I want that, if you follow me on any social media profile, you get only the best of the best.

So how could I combine content curation, social media content, engagement and putting people into my funnel?

It was a real pain until I came across a little tool that helped me a lot.

Well not one, but two little tools that make the whole process a breeze. Let’s see how it works.

Automation + Call to Actions = WIN

Snip.ly is a great tool that will allow you to overlay a small call to action into every piece of content you “snip” or shorten with it.

Basically you can go around the web “snipping” content and having several call to actions, depending on what you are sharing, where you are sharing it, etc.

Print-1.jpg

What I like about snip.ly it that it integrates seamlessly with the other tool I’m using to manage all of my social media profiles: Buffer.

Of course Buffer is just an option, you could be using something else like Hootsuite (Snip.ly also integrates with this).

But I really like the look and feel of it, and I’ve been using it forever, so I’ll just stick to Buffer for now.

Buffer (on its premium version) will give you the option to add several social media profiles, which you can update with a couple of clicks.

Print-2.jpg

Combining these two tools can be quite lethal, since you can be sharing other people’s content on your social media profiles and actually adding a call to action to each before sharing.

So Snip.ly will take care of the “Call to Action” side of things, while Buffer will take care of posting on your social media profiles.

What’s good about Buffer as well is that it can determine the “best posting schedule” for each profile.

You know that people on Twitter are different than people on Facebook, based on behaviours, time spent on site, interests, etc. So Buffer will allow you to setup posting schedules based on each social media profile.

For example, I have my Twitter setup to post 10 times a day, but I only want to post 3 times a day on Google Plus and Linked IN. You can set it all up automatically on Buffer.

Print-3.jpg

Print-4.jpg

Print-5.jpg

Print-6.jpg

Print-7.jpg

The Process Explained

When you are on a tight schedule (as I do), you don’t have much time to actually do the research, make a comment on the post, decide on what to post and what not, etc.

Unless you have a VA doing this, you need to make the best use of your time.

So here is what I do:
  1. Setup your Call to Actions on Snip.ly and Link it With your Autoresponder.
  2. Download the Snip.ly Chrome or Firefox Extension
  3. Add Your Social Media Profiles to Buffer
  4. Setup your Best Posting Schedule for Each Profile you Add
  5. Find a Good Article, shorten it with Snip.ly and share it with Buffer.
That’s it!

Snip.ly will take care of the CTAs and Buffer will take care of posting that article at the best time possible for each social media profile.

Print-8.jpg


Print-9.jpg


Print-10.jpg


Print-11.jpg


Print-12.jpg

​

Introducing Feeds: Content Curation on Steroids.

Another great feature that Snip.ly has is Feeds.

When you input an RSS Feed from a related authority blog, Snip.ly will automatically shorten all of the links on the feed and add Call to Actions to each of them.

Then, it will spit out another RSS feed with all of the “snipped” urls.

Print-13.jpg

What you can do is to grab that new RSS Feed and plug it into Buffer. And choose which articles you want to share on which social media profile.

This will save you Step 5, since feeds will be automatically updated.

You just need to login into Buffer once a week and schedule the whole week!

Print-14.jpg

Tracking, Tweaking and Split Testing

As you might know already, it’s always a good thing to track conversions and split tests your Call to Actions.

Snip.ly will also give you a conversion pixel that you can add to your “thank you” page, after the visitor has opted in, confirmed his email, etc.

And it will also allow you to have several Call to Actions and split tests. So you know exactly which one is converting the better and go from there!

Print-15.jpg


Print-16.png


Print-17.jpg


Print-18.jpg


Print-19.jpg

I hope this helps you getting not only tons of valuable content on your profiles but also increase conversions and subscribers!

Leave me a comment below if you have doubts or concerns, I’d be happy to help :smile:
 
Great stuff, thank you. I have Sniply installed but I haven't done much with it yet. Seems like a powerful tool. Will try it out in the way you describe.
 
Can you share with us what the HTML of the pop-up looks like after it's rendered on page? I'm curious about what Google sees after they crawl through one of the short snip.ly links, specifically the nature of the link on the call-to-action button.

This is gold! It literally gives you endless amounts of content to promote and still receive actual traffic benefits beyond just snagging more social users.
 
What do they base optimal posting time on? Is it the amount of engagement you get during that time historically, or when most of your followers are active, or...? I wonder if they're telling everyone to post at relatively similar times.

These optimal posting times got me thinking a while ago, I tested out some posts at more obscure hours on FB and got some really nice overnight traffic that carried into the next day. My int'l audience is a lot smaller, but maybe that initial engagement helped to give the posts "street cred" with FB so that once the rest of my audience woke up, FB wanted to show it to more people.

I know Twitter's a different beast, and I haven't done a lot with it... but:

If all the gurus are telling people to post at X time, it starts to become more appealing to post when you have less competition for people's interest eventually, right? Like there's got to be a tipping point... Is it better to post when 10x as many people are online but feeds are moving 10x as fast, or when there's 1/10th the audience but their feeds are moving at a 1/10th the speed?

My issue with this strategy tho, is that you're using your social audience to send traffic to other people's sites in exchange for a small CTA that you're showing to people who already follow you (Unless your posts get some virality, of course).

How does this curated content perform versus when you post your own, unique content on your own site? 700 clicks for 50 snips (So I'm assuming 50 shares/social posts across various platforms?) with this curated content, how many clicks could you get if you actually tailored the content specifically to your audience instead of relying on a small CTA on someone else's site?
 
Ryuzaki said:
Can you share with us what the HTML of the pop-up looks like after it's rendered on page? I'm curious about what Google sees after they crawl through one of the short snip.ly links, specifically the nature of the link on the call-to-action button.

This is gold! It literally gives you endless amounts of content to promote and still receive actual traffic benefits beyond just snagging more social users.
Click to expand...

This is what it's showing

Code: 
<!DOCTYPE HTML>
<html>
<head>
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<meta http-equiv="X-UA-Compatible" content="IE=EmulateIE9"><script type="text/javascript">window.NREUM||(NREUM={}),__nr_require=function(e,n,t){function r(t){if(!n[t]){var o=n[t]={exports:{}};e[t][0].call(o.exports,function(n){var o=e[t][1][n];return r(o||n)},o,o.exports)}return n[t].exports}if("function"==typeof __nr_require)return __nr_require;for(var o=0;o<t.length;o++)r(t[o]);return r}({QJf3ax:[function(e,n){function t(e){function n(n,t,a){e&&e(n,t,a),a||(a={});for(var u=c(n),f=u.length,s=i(a,o,r),p=0;f>p;p++)u[p].apply(s,t);return s}function a(e,n){f[e]=c(e).concat(n)}function c(e){return f[e]||[]}function u(){return t(n)}var f={};return{on:a,emit:n,create:u,listeners:c,_events:f}}function r(){return{}}var o="nr@context",i=e("gos");n.exports=t()},{gos:"7eSDFh"}],ee:[function(e,n){n.exports=e("QJf3ax")},{}],3:[function(e,n){function t(e){return function(){r(e,[(new Date).getTime()].concat(i(arguments)))}}var r=e("handle"),o=e(1),i=e(2);"undefined"==typeof window.newrelic&&(newrelic=window.NREUM);var a=["setPageViewName","addPageAction","setCustomAttribute","finished","addToTrace","inlineHit","noticeError"];o(a,function(e,n){window.NREUM[n]=t("api-"+n)}),n.exports=window.NREUM},{1:12,2:13,handle:"D5DuLP"}],gos:[function(e,n){n.exports=e("7eSDFh")},{}],"7eSDFh":[function(e,n){function t(e,n,t){if(r.call(e,n))return e[n];var o=t();if(Object.defineProperty&&Object.keys)try{return Object.defineProperty(e,n,{value:o,writable:!0,enumerable:!1}),o}catch(i){}return e[n]=o,o}var r=Object.prototype.hasOwnProperty;n.exports=t},{}],D5DuLP:[function(e,n){function t(e,n,t){return r.listeners(e).length?r.emit(e,n,t):void(r.q&&(r.q[e]||(r.q[e]=[]),r.q[e].push(n)))}var r=e("ee").create();n.exports=t,t.ee=r,r.q={}},{ee:"QJf3ax"}],handle:[function(e,n){n.exports=e("D5DuLP")},{}],XL7HBI:[function(e,n){function t(e){var n=typeof e;return!e||"object"!==n&&"function"!==n?-1:e===window?0:i(e,o,function(){return r++})}var r=1,o="nr@id",i=e("gos");n.exports=t},{gos:"7eSDFh"}],id:[function(e,n){n.exports=e("XL7HBI")},{}],G9z0Bl:[function(e,n){function t(){var e=d.info=NREUM.info,n=f.getElementsByTagName("script")[0];if(e&&e.licenseKey&&e.applicationID&&n){c(p,function(n,t){n in e||(e[n]=t)});var t="https"===s.split(":")[0]||e.sslForHttp;d.proto=t?"https://":"http://",a("mark",["onload",i()]);var r=f.createElement("script");r.src=d.proto+e.agent,n.parentNode.insertBefore(r,n)}}function r(){"complete"===f.readyState&&o()}function o(){a("mark",["domContent",i()])}function i(){return(new Date).getTime()}var a=e("handle"),c=e(1),u=window,f=u.document;e(2);var s=(""+location).split("?")[0],p={beacon:"bam.nr-data.net",errorBeacon:"bam.nr-data.net",agent:"js-agent.newrelic.com/nr-768.min.js"},d=n.exports={offset:i(),origin:s,features:{}};f.addEventListener?(f.addEventListener("DOMContentLoaded",o,!1),u.addEventListener("load",t,!1)):(f.attachEvent("onreadystatechange",r),u.attachEvent("onload",t)),a("mark",["firstbyte",i()])},{1:12,2:3,handle:"D5DuLP"}],loader:[function(e,n){n.exports=e("G9z0Bl")},{}],12:[function(e,n){function t(e,n){var t=[],o="",i=0;for(o in e)r.call(e,o)&&(t[i]=n(o,e[o]),i+=1);return t}var r=Object.prototype.hasOwnProperty;n.exports=t},{}],13:[function(e,n){function t(e,n,t){n||(n=0),"undefined"==typeof t&&(t=e?e.length:0);for(var r=-1,o=t-n||0,i=Array(0>o?0:o);++r<o;)i[r]=e[n+r];return i}n.exports=t},{}]},{},["G9z0Bl"]);</script><script type="text/javascript">window.NREUM||(NREUM={});NREUM.info={"beacon":"bam.nr-data.net","queueTime":0,"licenseKey":"a4a6997631","agent":"js-agent.newrelic.com/nr-768.min.js","transactionName":"YF0BMRNVCkRZVE0NDFkXJRAPVxBeV1kWCQJeVk0TCFETRBZEVw0TaE4KABZHXkVdU1AWBlRM","applicationID":"7037241","errorBeacon":"bam.nr-data.net","applicationTime":21}</script>
<script src="https://fb0a8f84146f102fbc7d-9cdacdeebf0faa19b665bf427f0c8092.ssl.cf1.rackcdn.com/js/jquery-1.9.1.min.js"
type="text/javascript"></script>
<link href='https://fonts.googleapis.com/css?family=Open+Sans:400,300,600'
rel='stylesheet'
type='text/css'>
<link rel="stylesheet"
href="//netdna.bootstrapcdn.com/font-awesome/4.0.3/css/font-awesome.min.css">
<title>How Will a 10,000-Character Limit Change Twitter Marketing? | SocialTimes</title>
<link rel="shortcut icon"
href="http://www.adweek.com/wp-content/images/socialtimes/favicon-192x192.png"/>
<link rel="icon" type="image/x-icon"
href="http://www.adweek.com/wp-content/images/socialtimes/favicon-192x192.png" />
<meta property="og:type"
content="website"/>
<meta property="og:url"
content="http://www.adweek.com/socialtimes/how-will-a-10000-character-limit-change-twitter-marketing/632727"/>
<meta property="og:image"
content="http://www.adweek.com/socialtimes/wp-content/uploads/sites/2/2015/01/twitter-logo-640x480.jpg"/>
<meta property="og:title"
content="How Will a 10,000-Character Limit Change Twitter Marketing? | SocialTimes"/>
<meta content="How Will a 10,000-Character Limit Change Twitter Marketing?" property="og:title"/> <meta content="Twitter is poised to make one of its most drastic changes yet, expanding the infamous 140 character limit. Shocked? Surprised? Upset? So are the many users who have already tweeted their objections and confusion." property="og:description"/> <meta content="http://adweek.it/1ZYPyqp" property="og:url"/> <meta content="http://www.adweek.com/socialtimes/wp-content/uploads/sites/2/2015/01/twitter-logo-640x480.jpg" property="og:image"/>
<meta name="twitter:url" content="http://www.adweek.com/socialtimes/how-will-a-10000-character-limit-change-twitter-marketing/632727">
<meta name="robots" content="noindex, follow">
</head>
<body>
<style>
html, body {
height: 100%;
width: 100%;
margin: 0;
padding: 0;
}
iframe#destination_content_frame, .embedded_content_holder > iframe:not(#sniply-bar), iframe#ContentFrame {
position: absolute;
left: 0;
right: 0;
top: 0;
bottom: 0;
border: 0;
height: 100%;
min-width: 100%;
width: 10px;
*width: 100%;
-webkit-overflow-scrolling: touch;
overflow-x: scroll;
}
.embedded_content_holder {
background-color: rgba(0,0,0,0.75);
height:100%;
width:100%;
position: absolute;
display: table;
}
.embedded_content_holder > iframe:not(#sniply-bar), div.photo_content {
height: 60%;
width: 80%;
min-width: 80%;
display: table-cell;
vertical-align: middle;
margin:auto;
overflow: hidden;
}
.photo_content > div {
width:100%;
height: 95%; /* fallback */
height: calc(100vh - 40px);
display:block;
background-size: contain !important;
}
#closeEmbeddedContent {
color:white;
position: absolute;
right:5%;
top:5%;
font-size: 44px;
cursor: pointer;
}
#destination_content_frame {
background-color: black;
}
</style>
<iframe src="http://www.adweek.com/socialtimes/how-will-a-10000-character-limit-change-twitter-marketing/632727?utm_campaign=sniply&utm_medium=sniply&utm_source=sniply"
class="fullwidth bottom"
id="ContentFrame"></iframe>
<script>
$(document).ready(function () {
location.hash = "http://www.adweek.com/socialtimes/how-will-a-10000-character-limit-change-twitter-marketing/632727";
$('link[type*=icon]').detach().appendTo('head'); // required for Firefox which uses snip.ly/favicon.ico upon hash change
$(".embedded_content_holder").click(function (){
var new_dest = $('#destination_content_frame').attr('src');
if (new_dest)
window.location = new_dest;
});
var is_original_load = true;
$("#ContentFrame").on('load', function() {
if (is_original_load) {
is_original_load = false;
return;
}
var message = {
status: 'ok',
type: 'content-load-event',
source: 'sniply-parent'
};
var sniply_frame = document.getElementById('sniply-bar');
sniply_frame.contentWindow.postMessage(JSON.stringify(message), sniply_frame.src);
});
var iframe = $("iframe#ContentFrame");
var isMobile = (navigator.userAgent.match(/(iPad|iPhone|iPod|Android|IEMobile|Blackberry|Opera Mini|Opera Mobi)/g) ? true : false)
if (isMobile)
{
}
var iOS = ( navigator.userAgent.match(/(iPad|iPhone|iPod)/g) ? true : false );
if (iOS)
{
}
});
</script>
<script type="text/javascript" src="http://snip.ly/site.js?on=sniply"></script>
</body>

So it's basically an iframe: http://prntscr.com/9qkg9u

j a m e s said:
What do they base optimal posting time on? Is it the amount of engagement you get during that time historically, or when most of your followers are active, or...? I wonder if they're telling everyone to post at relatively similar times.

These optimal posting times got me thinking a while ago, I tested out some posts at more obscure hours on FB and got some really nice overnight traffic that carried into the next day. My int'l audience is a lot smaller, but maybe that initial engagement helped to give the posts "street cred" with FB so that once the rest of my audience woke up, FB wanted to show it to more people.

I know Twitter's a different beast, and I haven't done a lot with it... but:

If all the gurus are telling people to post at X time, it starts to become more appealing to post when you have less competition for people's interest eventually, right? Like there's got to be a tipping point... Is it better to post when 10x as many people are online but feeds are moving 10x as fast, or when there's 1/10th the audience but their feeds are moving at a 1/10th the speed?
Click to expand...

¯\_(ツ)_/¯

j a m e s said:
My issue with this strategy tho, is that you're using your social audience to send traffic to other people's sites in exchange for a small CTA that you're showing to people who already follow you (Unless your posts get some virality, of course).

How does this curated content perform versus when you post your own, unique content on your own site? 700 clicks for 50 snips (So I'm assuming 50 shares/social posts across various platforms?) with this curated content, how many clicks could you get if you actually tailored the content specifically to your audience instead of relying on a small CTA on someone else's site?
Click to expand...

I think one of the secrets here is the tagging of the posts mostly for Twitter and G+. If you're posting your own content on your own groups, that's not good. BUT I've been getting increased followers, interactions and traction on Twitter by tagging accordingly. So I get more people in my pipeline.

http://prntscr.com/9qkif0
http://prntscr.com/9qkinb
 
Last edited by a moderator:
So, this is great... I'm about to try something with this, involving RSS feeds and an IFTTT Network I built... I'll let you guys know how it goes.

Thanks!
 
This is awesome. Thanks a ton for sharing. I'm going to give this a try for sure.
 
Big up Buffer, been using it for the last few months and it's seriously grown my social shares and followings.. It's automated best time scheduling is amazing as well - Make sure to set it specifically for each network, and not just that network-wide submission.
 
Charles Floate said:
Big up Buffer, been using it for the last few months and it's seriously grown my social shares and followings.. It's automated best time scheduling is amazing as well - Make sure to set it specifically for each network, and not just that network-wide submission.
Click to expand...

That's exactly the feature I was looking for when purchasing it :smile:

UPDATE:
Big jump on Klout Score thanks to this strategy:
Klout.jpg
 
You must log in or register to reply here.
Back