The most efficient approach to SEO

[MrMedia]

Another thread here got me thinking about being efficient when it comes to my brand site so I dug in with some tools and had a bit of a lightbulb moment.

I currently rank for 35k words, mostly longtail but here is the thing... Around 20k of those kws are not that far off the top 3 spots on page 1 of the serps - ie. positioned between 4-10 on page 1.

So instead of targeting even more kws with new content I have decided it will be most efficient to target all the kws positioned between 4-10 and move them towards position 1-3.

Apart from good on page and solid internal linking what would you guys suggest for nudging up the rankings for terms already on page 1?

 

[dresden]

Links - to anything, primarily deep pages should net you some flow to the entire site.

You can run a test and try to freshen / lengthen a few pieces and see if that gives you a pop. I can often move up from p2 to p1 with an added paragraph and new lastmod time.

Try to fake some social signals, those seem to kick things a bit too.

 

[built]

Links - to anything, primarily deep pages should net you some flow to the entire site.

You can run a test and try to freshen / lengthen a few pieces and see if that gives you a pop. I can often move up from p2 to p1 with an added paragraph and new lastmod time.

Try to fake some social signals, those seem to kick things a bit too.

I never knew this was possible, going to try it out

 

[dresden]

I never knew this was possible, going to try it out

It works best in newsy-churny serps, or when content previously ranked well but has gotten crusty and fallen off -- but it most definitely works.

 

[jstover77]

Run content audits. Sometimes it's the little things, which can make a difference between that #4-5 position and the 1-3 position. See my sig.

Also, a lot of times this can be due to overall authority of your website. One really high end link can make all the difference in the world. I see it all the time. I have a client who was getting decent traffic, then became a sponsor of an NFL football team. Ended up getting a sitewide on their main site, and numerous other links on satellite sites. His organic traffic skyrocketed in the coming months and is still there to this day. Another example was a direct competitor of mine in the automotive space. They were nowhere to be found and somehow they struck a deal with Autotrader, Cars.com, and Carfax. They have a sitewide on Autotrader and Cars.com. Literally within a month they are sitting at #1 through #3 for almost all the terms within the niche.

These are some extreme examples and most of us don't have the kind of budgets or resources to pull these types of deals off. That being said, I see it on a smaller scale as well. Sometimes all it takes is 1-2 big time links passing that authority. Quality over quantity any day of the week bros.

 

[MrMedia]

Awesome dude, time to get some links gathered up then, plus add some content to the onsite pages.

 

[Ryuzaki]

See my sig.

Giving this a go on a few pages. I hadn't found an easily accessible TF*IDF analyzer with a decent UI. I'd come across this site before and passed it over but I'm giving the trial a fair shot. Good share.

 

[MichelangeSEO]

I've been using nTopic a lot lately to find relevant keywords to put in my content. Anyone here use that tool also?