Rent Billboards Online (Self-Serve)

CCarter

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I don't know about you but I've always wondered why billboard ADs never cross the digital threshold, now they have. I'm not sure how long this service has been around but I just found out about this recently. You can buy billboards off of selected areas/targets, even target it for peak hours (max traffic jams), or off-peak, and upload your creatives and go!

This is excellent if you've got a small budget ($20 a day looks like the lowest) and are looking to test out different markets (select locations by state and go).



Check them out: https://www.blipbillboards.com/

Similar Option: https://fliphound.com
 

secretagentdad

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OMG this is totally sick.
I hope the whole industry goes this route.
I wanna see someone kill it with this platform on a journal.
That pricing seems pretty premium atm.
 
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I was driving around and looking at billboards while traveling for Easter. I bet it won't be long before digital billboards have cameras that can count the number of cars that go by so buyers can at least start knowing about impressions. They can do like YouTube sponsors do and try to send people to specially made URLs so they can track traffic to some degree. But I know billboards aren't really made for those kind of campaigns so much as just branding impact.
 

CCarter

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cameras that can count the number of cars
They actually already do that, it's not cameras but they've got sensors that point to the roads on the highway to get a count of the cars like a radar. It's the same sensors that look like cameras but with a white face in place of the camera lens - the same ones they use to detect cars on roads that have little traffic but there is a car that needs to turn and has a red light. Specifically billboards know how many cars pass on that road and which times are peak cause of the sensors.
 
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They had a similar system set up in Canada and US for some resort towns. In fast food outlets and hotels there were TV screens, all networked up and they'd cycle through ads.

I don't know how it was managed but they went broke in the end. Maybe they tried to do too much or they couldn't show a direct ROI? Seems crazy to me...