PPC Specialist - Low Salary...

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Hey Everyone, I am on the PPC road and loving it

What I don't get it, as PPC is such a skill why is the salary in an Agency in the UK on average £30,000 (I am in the UK). I don't understand that if you have the skill of PPC, why work for 30-35k when you could make a hell of a lot more via yourself?

It would be great to here what you think as it seems to be a little... underpaid
 

bernard

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I don't understand that if you have the skill of PPC, why work for 30-35k when you could make a hell of a lot more via yourself?

It's the same with SEO and in both cases, it's because there's no formal requirements. It's pretty easy to learn the basics in a couple of months. If you're not an expert, then you're honestly very replaceable.

Senior SEO or Senior PPC pays quite well though.

Of course this is also why many SEO and PPC types open their own agencies.
 
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Thanks Bernand. It has always bugged me.. Makes total sense when you explain it like that :smile: Cheers mate
 

CCarter

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You also need a product/service to sell AND most importantly funds. And just because you are good at PPC doesn't mean you'll have a good product/service to push. And if you have a good product/service to push doesn't mean you'll be good at PPC and gain enough skills before funds run out.

If you are looking for a job it's doubtful you'll have investor funds to play with, why else would you be looking for a job?

But the people that do it themselves like the @Satvrn went through a lot of dark nights and years till they hit it big, and big they hit it.

So it really always comes down to resources - funds and time, and grit.
 

Sutra

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Question 1: The position is paid low because the employee can easily be replaced by someone else willing to take that position. Increase your skills to the point where you make the company a lot of money & you can not easily be replaced, and you will be in a position to make a LOT more money.

Question 2: It's a completely different experience when it's your money on the line. Few people are a) willing to take the risk and b) of those that do, most play it like a lottery and get washed out.

There's tons of money to be made in PPC but you have to put in the work and be willing to take the risks in order to earn the rewards.
 

eliquid

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Few thoughts from someone that has "been there, done that" and circled back again, and again a few times now.

1. You can have a "skill", but that doesn't mean you are good at it. All licensed CPA's have a skill they learned. All licensed car mechanics have a skill they learned. Hell, they have a degree too and also 10+ years experience doing it. But that doesn't mean they are good at it. There are great mechanics and CPAs, and then there are "meh" ones. They all have a skill and a license and 10+ years of experience potentially. If you go it on your own, you better be "great" and not "meh"

2. Just because you have X skill, doesn't mean you know how to run a business. Going it on your own ( agency, affiliate, w/e ) comes with business grit and knowledge. Just because you know how to do marketing doesn't mean you know how to run a business, keep books, chase invoices, etc...

3. If you're only getting paid $30k, it's because you let someone pay you that and determine your worth. An agency down the street might pay $45k for the SAME EXACT job. Another across town might pay $65k. Another across the pond might pay $85k - I know this is real because I lived it and done it. Same job bruh. Go where you are valued more and treated better.

4. Sometimes the grass ain't greener on the other side of the fence, even though you think it is and everyone on TikTok is telling you it is. I hope you really know who you are and what you want before you yank the lion's tail.

5. People rise to their level of competence - Peter principle. People get as far as they can, so if someone is stuck at $30k a year, that's where they probably gonna stay and deserve to be based on their own actions and level of competence.

6. Hard Truth - If you can't sell yourself to an employer past the bottom entry-level job role, how you gonna sell a service and convey value to a potential customer when you are out on your own? Either a customer as an agency, or a customer online with a text ad? If you can't do it now, you won't be doing it later. Learn how to sell and convey value or else you are doing this for gigantic fails. When you can sell yourself for $250k a year, then I'd say you got the "skill" to sell to your own customers ( even if through a text ad online ).
 
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bernard

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I think the best way to earn more as an SEO/PPC is to learn how to sell or how to do content marketing (video, podcasts, conferences).

In any agency, if you can chat and make a client feel comfortable, you're well ahead, because a lot of buyers are extrovert marketing types and a lot of doers are introvert tech types. Usually an account manager will handle that gap in the beginning, but if you want to be a Senior guy, then it will be expected that you can communicate directly with clients as well.
 
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Hey Everyone, I am on the PPC road and loving it

What I don't get it, as PPC is such a skill why is the salary in an Agency in the UK on average £30,000 (I am in the UK). I don't understand that if you have the skill of PPC, why work for 30-35k when you could make a hell of a lot more via yourself?

It would be great to here what you think as it seems to be a little... underpaid
If you were to recommend a learning series or book or site, would or what would you recommend to learn effective PPC ?