What say ye? I'm building yet another site and started thinking about the best number of products to include on the comparison tables. I'm going for the side-by-side style where each product takes up a whole column, so I can't have more than 5 anyways. But I think 5 should be the max. As a user, 5 is about the point where I'm getting overwhelmed, because it's no longer helping me make the decision. It's throwing too much info at me. I thought about doing 3 and then second guessed myself and thought about 4. I tried to Google some data about it and couldn't find any info other than not to go above 5 if your table is static without filtering.