Introduction of JoelR

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Hi everyone,

My name is Joel R and I'm looking forward to being a member of the community :smile:

I came across an SEO thread on BuilderSociety by user @CCarter, which kind of sucked me into the rest of the forums and I decided to sign up! I'm a webmaster of a small hobbyist forum, so my interests are in learning more about content marketing, digital marketing, and SEO. I'd appreciate any pointers to help understand the best resources of BuSo!

My interest background is in community management, so I'd be happy to answer anything related to that!



Joel
 

Ryuzaki

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Welcome, @Joelr, forums don't tend to play very well, SEO-wise, since it's all user generated content. You might see things like Quora and forum-ish platforms ranking a lot, but think about how rarely you see forums ranking, even huge ones like Reddit.

That's not to say you can't optimize for search terms, but the ROI isn't really there. If you want to use content marketing and SEO to funnel traffic to your forum, I'd consider an off-platform blog. To be honest I've never tried having a forumdomain.com/blog/ on the same domain. That could work, especially since you'll have nearly infinite opportunities to create posts and interlink back to the blog.

Anyways, best of luck with it. I'm looking forward to learn more about what your goals are, what your actions will be, and how it turns out.
 
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Joel have you considered turning some of your best threads into detailed blog posts? I've always thought that could be the best way for forum owners to transition their business into something search engines want nowadays.
 

Stones

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Welcome @Joelr, a lot of smart folks here who are happy to share. using the old search query
site:buildersociety.com you_question
will often give insight.

Good luck
 
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Welcome!
You'll find the best info on SEO and digital marketing right here.
Thanks!

These are areas where I'm weak in, so it's nice to be able to 'round out' my areas of knowledge and enhance community with SEO and digital marketing.

Welcome, @Joelr, forums don't tend to play very well, SEO-wise, since it's all user generated content. You might see things like Quora and forum-ish platforms ranking a lot, but think about how rarely you see forums ranking, even huge ones like Reddit.

That's not to say you can't optimize for search terms, but the ROI isn't really there. If you want to use content marketing and SEO to funnel traffic to your forum, I'd consider an off-platform blog. To be honest I've never tried having a forumdomain.com/blog/ on the same domain. That could work, especially since you'll have nearly infinite opportunities to create posts and interlink back to the blog.

Anyways, best of luck with it. I'm looking forward to learn more about what your goals are, what your actions will be, and how it turns out.
There's definitely been a forum-armageddon in the past decade of many legacy forums in Google search rankings.

I like the idea of a blog (and by the way, my community software does include a blogging and publishing platform), so it can be nicely integrated with my forum and member management. To be brutally honest:
1. It's yet another thing I need to add to my stack of "to do" items, and requires tons of further research and investigation to do content marketing well. (I don't like to be one of those guys who tries something just to try it. If I'm going to try something, I want to put forth a best effort)
2. A lot of my community's wealth is in media (eg. images). The challenge for me is to add textual information at scale to those images.

Joel have you considered turning some of your best threads into detailed blog posts? I've always thought that could be the best way for forum owners to transition their business into something search engines want nowadays.
Yes and no.

Yes, I've absolutely thought about how to optimize my forum topics into better content by: converting them into long-form blog posts, optimizing the topic title into Q&A, selecting and commenting on the best responses (this is a feature of my software).

Unfortunately, most of my forum posts are low quality. Most of them are forum games, and the forums exist simply to serve a community of members. The richness of my forums are in the image boards. I am kind-of converting them into long-form content by hiring a content writer to add biographical details to the models. My goal is to eventually cover 20% of those topics (it would be prohibitively expensive and take way too long to write profiles on everyone).
 

darkzerothree

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While I would recommend making a separate thread for your site/work...(to receive advice and such)

Why not identify really popular images and make blog posts like "Ten utter gaming fails" or whatever.

These are insane clickbait.