How do you guys track clicks on your website?

[Olov]

How do you guys track clicks on your website?

I've never done this, but want to start split testing. I want to see which buttons and links are being clicked on on my website. I found geni.us, is that the best option or is there a free alternative somewhere?

 

[illmasterj]

How do you guys track clicks on your website?

I use Google Analytics to track custom events.

For example in my lead gen sites you'll see clicks tracked by:

• Event Category: Company Name (Acme Industries)
• Event Action: The type of contact made (Email, Call, Website, etc)
• Event Label: The actual URL (tel:+1-602-902-0411)

For my affiliate I do this:

• Event Category: Outbound Click
• Event Action: Click
• Event Label: The actual URL

Then once you are collecting this date you can create custom goals. So in the second scenario you might want to create a goal that tracks any event with the Event Label .*(amzn|amazon).(com|to).*

If you get clever about this, you can also work out your historical value of a click and add that as the Goal Value.