Hi Friends

Joined
Apr 12, 2019
Messages
42
Likes
61
Degree
0
Hello BuSo members,

My name is Joe and I have been doing internet marketing (in addition to my full-time Financial Analyst job) for the last 4 years. I was pointed to this forum by @SerpWolf last summer after seeing their services offered elsewhere. I was immediately impressed by the high quality discussion that takes place here (note: I have pretty much exclusively used BHW in the past).

My sole focus is in Amazon Affiliate marketing by ranking organically on Google. I have been pretty lucky. My first site was a success and sold for just over $100,000 after two years of operation. I have also had sales of $225,000 and $30,000. Currently, I run around 10 sites, some of which are very profitable, others not so much (including one that's $40,000 in the hole!).

My business strategy revolves around getting sites profitable within 12 months and selling after 18 months. While it would probably be more advantageous for me to hold the sites and continue to grow them, it causes me too much stress. I prefer to take the lump sum and invest it into the stock market. Let the giant corporations earn a solid return for me.

I realized I hadn't posted enough to leave reviews in the threads of @SerpWolf , @Steve Brownlie , and @TextBoss , so here we are.

I look forward to interacting with you all.

Best,
Joe
 

Ryuzaki

女性以上のお金
Staff member
BuSo Pro
Digital Strategist
Joined
Sep 3, 2014
Messages
3,777
Likes
7,172
Degree
8
@JamaicanMoose, Welcome!

Do you feel you hit close to a maximum revenue on these sites at the 18 month mark? Or is it just a hard deadline to minimize the risk of holding the sites?

Those are impressive sales. I hope you can get all 10 (even the one that's way in the hole) to flips of those size.

I have a few questions:
  • How much content and how fast are you pumping into these sites when you start them?
  • Are you starting on new or aged and linked domains?
  • Are you buying links? If so, are you using PBNs? If so, do you disclose this to the buyers or replace the PBN links over time or what?
  • Do you know about what kind of RPM you're getting on the traffic?
Glad to have you aboard.
 
Joined
Apr 12, 2019
Messages
42
Likes
61
Degree
0
@JamaicanMoose, Welcome!

Do you feel you hit close to a maximum revenue on these sites at the 18 month mark? Or is it just a hard deadline to minimize the risk of holding the sites?

Those are impressive sales. I hope you can get all 10 (even the one that's way in the hole) to flips of those size.

I have a few questions:
  • How much content and how fast are you pumping into these sites when you start them?
  • Are you starting on new or aged and linked domains?
  • Are you buying links? If so, are you using PBNs? If so, do you disclose this to the buyers or replace the PBN links over time or what?
  • Do you know about what kind of RPM you're getting on the traffic?
Glad to have you aboard.
Thanks for the message.

I sell around the 18 month mark in order to minimize risk. I learned my lesson early on. The third site I had started had average profit of $8,000 L6M in February 2017. I thought great, I'll hold until April 2017 and then sell so I would only have to pay capital gains tax rather than regular income tax + FICA.

Well, at the end of February, Amazon changed their fee structure. Suddenly that $8,000 became $5,000. Then on March 8, 2017, a day I will never forget, I woke up to the Google Fred update. That $5,000 suddenly became $700. An easy 30x sale of $240,000 down to $21,000 in the matter of two weeks.

Lesson learned: get out before you get smacked.

I still hold and work on that site because I am way too emotionally attached to it. It's not about the money at this point. However, I can't seem to get it to budge. It's similar to the lab thread that you have.

"Those are impressive sales. I hope you can get all 10 (even the one that's way in the hole) to flips of those size."

Thanks. Three of them should be ready to sell this Spring. Five are still in scaling mode. The remaining two are brand new. I keep telling myself I'm not going to start anymore sites, but opportunities present themselves and I have to capitalize. Who knows how long I'll be able to do this for.

For your questions:

"How much content and how fast are you pumping into these sites when you start them?"

Once I find an opportunity, I will order around 150,000 words worth of content for the site. Most of these are buying guides, some individual reviews if there are popular products, and a few how-to articles.

I post the content once it's delivered to me. I haven't found dripping content to be worthwhile. I prefer posting it and letting it age.

I usually cheap out on content ($2/500 word Indian stuff) and let it age. Once I see the posts hitting page 2/3, I upgrade the content. A large part of the $40,000 hole on that one site is content costs. Cheap content lets me test the concept before going all in.

Are you starting on new or aged and linked domains?

Both, although I am heavily favoring auction domains lately. Paying $1,000~ for an RD500+ domain with 100~ or so of those being high authority / niche links is so worth it. I can get a site ranking/earning well within 6 months this way, whereas a new domain is a complete crapshoot (usually 12 months).

I don't really care about the niche. I care about being able to rank without having to invest much money in links.

Say I buy a domain for $1,000 and spend $500 on initial content for it. The site flops and barely earns me anything per month. As long as the site is earning at least $25/mo in revenue, I can sell it on Flippa for the $1,500. Very low risk.

"Are you buying links? If so, are you using PBNs? If so, do you disclose this to the buyers or replace the PBN links over time or what?"

I used to solely rely on PBN links, both my own and public PBNs due to cost. I didn't have much money to invest in the business when I was starting out. $10 PBN links for $100, sign me up.

Nowadays, I rely more on niche edits (@SerpWolf ) and guest posts (@Steve Brownlie ). Getting smacked with a couple manual action link building penalties has caused me to be safer. $5,000/mo gone for 5 months (Thanks for taking your time on approval, Google).

I am fully transparent with buyers during the due diligence process. Not only is it the right thing to do, but I don't feel like getting sued. I typically sell through FE International. Not sure if they're on here or not.

"Do you know about what kind of RPM you're getting on the traffic?"

I should measure that (and other analytics), but I don't. I'll leave traffic conversion optimization as an area of opportunity to potential buyers.
 

Potatoe

BuSo Pro
Joined
Jan 4, 2016
Messages
452
Likes
643
Degree
2
Hey welcome to the forum, nice to have you on board. I think FEI has a presence here, they used to at one point but I don't think they're active anymore.

As you grow, I imagine you can scale out and build more sites at a time. Have you considered holding onto some of them for longer for higher upside?
 

Cash Builder

BuSo Pro
Joined
Jan 14, 2017
Messages
337
Likes
367
Degree
2
Impressive, sounds like you are seeing a lot of success and have a nice system in place. Are you still working a full-time job in addition to building the sites?

Once I find an opportunity, I will order around 150,000 words worth of content for the site. Most of these are buying guides, some individual reviews if there are popular products, and a few how-to articles.

I post the content once it's delivered to me. I haven't found dripping content to be worthwhile. I prefer posting it and letting it age.

I usually cheap out on content ($2/500 word Indian stuff) and let it age. Once I see the posts hitting page 2/3, I upgrade the content. A large part of the $40,000 hole on that one site is content costs. Cheap content lets me test the concept before going all in.
How much work do you put into the initial content, are you editing and formatting them, or just posting them as they are?

Are you doing any initial on-page optimisation to the articles?

Both, although I am heavily favoring auction domains lately. Paying $1,000~ for an RD500+ domain with 100~ or so of those being high authority / niche links is so worth it. I can get a site ranking/earning well within 6 months this way, whereas a new domain is a complete crapshoot (usually 12 months).
Are you using dropped or non-dropped domains? Do you have any specific vendors that you use or are you finding them yourself?

Welcome to the forum, looking forward to reading more about your business!
 
Joined
Apr 12, 2019
Messages
42
Likes
61
Degree
0
Hey welcome to the forum, nice to have you on board. I think FEI has a presence here, they used to at one point but I don't think they're active anymore.

As you grow, I imagine you can scale out and build more sites at a time. Have you considered holding onto some of them for longer for higher upside?
Thanks for the message. I have considered holding them longer, but frankly, I don't have the stomach for it. I would rather take the lump sum of cash while I can and invest it in the stock market. The returns are obviously a lot less in the stock market, but it's a safe hedge against Google dumpstering my business.

More perspective - I would rather have 10 sites earning $1,000/mo than 1 site earning $10,000/mo. Much less risk during a Google algorithm update.

Impressive, sounds like you are seeing a lot of success and have a nice system in place. Are you still working a full-time job in addition to building the sites?

How much work do you put into the initial content, are you editing and formatting them, or just posting them as they are?

Are you doing any initial on-page optimisation to the articles?

Are you using dropped or non-dropped domains? Do you have any specific vendors that you use or are you finding them yourself?

Welcome to the forum, looking forward to reading more about your business!
Thanks for the welcome.

I do still work a full time 9-5 job in addition to working on my websites. I despise my 9-5 job. I am not meant to work in a cubicle surrounded by people who's career goal is that job. It's a pointless, bureaucratic, thankless, blue-collar welfare job. But, it pays well, has great benefits, and isn't stressful. It's a means to an end - financial independence. It's also a hedge against my website business going tits up.

Anyways, my websites don't take much time since I outsource all content and link building. If I'm not setting up a new site, I barely spend any time on the business. Maybe 4 hours, if that.

The main time commitment I have with my websites is the initial setup. Even that has become negligible. I have theme and plugins setup, logo ordered, and first 25x pieces of content ordered within 2-3 hours of concept. Using my competitor's content strategy works well for me. No need to reinvent the wheel here.

I don't edit my writers' articles. Although, I probably should look at them before I approve. I've recently come across a batch of junk that I need rewritten. However, even that is such an immaterial amount of content in comparison to what I've ordered, I'm not sure it's worth my time.

I do format the articles into the standard format that I use across all of my websites. No optimization aside from adding a Tablepress table. I could probably outsource the formatting and posting, but I do like to have some control of my sites.

Heck, I don't even believe in KW optimization anymore. Google is smart enough to know what an article is about without stuffing with odd phrasing LSI. If Google wants to rank the article, they'll rank the article.

The domains are usually expired and won via drop-catching. I use a vendor from BHW. Not sure if I'm allowed to post links to that forum / his website / Skype here.

Overall, my goal is to earn as much as I can with as little work as I can. The American dream.
 

mikey3times

BuSo Pro
Joined
Aug 25, 2018
Messages
103
Likes
81
Degree
0
Wow, you are the epitome of productivity. I clearly spend too much time outlining articles and editing/formatting them. Good inspiration - thanks.

What is your investing strategy? You may have something to add here: where do you put your money.
 
Joined
Apr 12, 2019
Messages
42
Likes
61
Degree
0
Wow, you are the epitome of productivity. I clearly spend too much time outlining articles and editing/formatting them. Good inspiration - thanks.

What is your investing strategy? You may have something to add here: where do you put your money.
Max 401k, max IRA, contribute as much as I can to my business employer-side 401k contributions, rest into brokerage. I keep very little cash on hand, outside of what I hold for taxes. My credit score is high enough where I can get (and do leverage) 0% 18 month introductory interest rates. I use that to scale my business quite frequently.

I am a value investor - find companies trading at a depressed price that have a high ROIC, solid free cash flow, wide-moat, good leadership, strong name-brand recognition, and growing dividend. Think companies like $SBUX, which they market hadn't favored the past few years due to uncertainty around their expansion into China and loyalty through their mobile app. I learned to invest this way from a few of my professors/classes during my MBA program.

All of my investments go into these companies, aside from my 9-5 401k, which can only be put into VTSAX.
 
Joined
Dec 11, 2018
Messages
152
Likes
118
Degree
1
I like that you have a completely different approach from most of us here. We obsess over our on-page SEO and mobile pagespeed scores. You just outsource everything and don't even proofread the content. :D Welcome!