Google Chrome to Block Bad Ads - Sound, Interstitials, and Spammy-Like

Tay

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Welcome to your future... At some point enough was going to be enough. Ads ontop of ADs ontop of ADs. ADs that crash websites, Whole pages filled with ADs and little content - the end result could only be that users would get frustrated and now Ad blocker extensions rise by 30% just in the last year.

You went too far, we went too far, the internet went to far. Lucky for us our big brother Google is coming to the rescue.


Chrome will now start blocking and straight up stopping bad ads:

Today, we have an even better understanding of the types of experiences that bother users when it comes to unwanted advertising. New public, consumer-driven research done by the Coalition for Better Ads in creating the Better Ads Standards outlines a number of these experiences, such as full-page ad interstitials, ads that unexpectedly play sound, and flashing ads. In dialog with the Coalition and other industry groups, we plan to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018.

We know that many web developers make most or all of their revenue from digital advertising, and we want to make following the guidance of the standard as easy as possible. Starting today we're rolling out the Ad Experience Report, a new tool which provides screenshots and videos of annoying ad experiences we’ve identified to make it easy to find and fix the issues. Developers can also use the report to re-submit their site for review once the problematic ad experiences have been addressed.


Source: https://blog.chromium.org/2017/06/improving-advertising-on-web.html

This is a bit dangerous ground since they will now be controlling what users see on YOUR websites - but can you blame them? By letting Chrome take on such market share, now they have the power to control more and more of what happens on the internet. Dangerous times we live in...

And now if you do get caught in their dragnet you'll need to fix the problem - and of course that requires you to get registered with Big Brother by using their Search Console/Webmaster Center thingy... Dangerous times...

Now it's not even Google.com, it's the whole internet. NOW if you want to play on the INTERNET and make money, you have to play by Google's rules. Dangerous times...

Ironically this coincides with their new service called "Funding Choices" - where you can "Buy an Ad removal pass for the web" (source: https://contributor.google.com/v/marketing) - whatever the hell that is.

Source on Funding Choices: http://adage.com/article/digital/official-google-chrome-ad-blocker/309238/
 

Mahjong

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The dark side of this internet shows Alphabet wants to take all that's left for Bing advertising, and any advertising network available on internet.

I'm one hundred percent sure that people's revenue will decrease when this built in adblock is released, mayhem will rise on advertising enthusiasts, panic will hide everywhere, and Google's monopoly will be the judge and jury of the internet.

They will censor any competition, cut any advertiser that doesn't conform with their plans, kill any website that doesn't look profitable to them, indirectly when all this happens, users will not notice, then there will be no one to blame for this armageddon!
 
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Ryuzaki

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I'm watching the Apple WWDC. Safari will now have Auto-Play video and audio blocking and also Tracking Prevention to try to kill off interest-based ads. The internet marketing war will soon have a new front between browsers and ad networks.
 
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I think this might be just another hurdle for marketers in the advertising field will have to go through. But I think by the time we come across this issue in full effect, we'll be okay.

Just learn how to adapt to this annoying ad blocking system and you'll be fine.