Google Analytics 3 to be deprecated on July 1, 2023 without data migration.

Ryuzaki

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Public Service Announcement!

Source: https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/

Until July 1st, 2023 you can keep collecting data in Google Analytics 3 (aka Universal Analytics) and then it stops. The data will remain there for 6 months for you to export, and then it's gone.

So it's better to move to Google Analytics 4 sooner than later because we're going to lose the historical views, which always annoys me. Pulling up graphs from "day one" is always a pleasure.

Migration guide: https://support.google.com/analytics?2Fabout/support/&hl=en#topic=10737980
 

bernard

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Does this mean you can keep the data if you migrate before that?
 

Ryuzaki

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Does this mean you can keep the data if you migrate before that?
You can export your data, but the data will not be migrated over. That means we'll have discontinuous charts. You'll have a brand new "day zero" of data collection. Or even "hour zero" for whenever you make the switch. You will not be able to import the old data from GA3 into GA4. You're starting fresh.
 

Potatoe

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Oof, thanks for the heads up, that sucks. I'm tryina have a real pristine chart in my Analytics so might as well make the switch today to have as long of a history as possible.
 

bernard

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You can export your data, but the data will not be migrated over. That means we'll have discontinuous charts. You'll have a brand new "day zero" of data collection. Or even "hour zero" for whenever you make the switch. You will not be able to import the old data from GA3 into GA4. You're starting fresh.

Google being a bully once again.
 
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GA4 is a nightmare. I have given up trying to understand how it works. And now Google wants me to force me into using their crappy upgrade.

I miss Sitemeter, they were the best lol
 
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Does anyone know why my GA4's pageviews and sessions are less than 50% of the old GA? It's driving me crazy how annoying GA4 is
 
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Prime example of what I call - fuckery.

If it’s not broke fix it anyway.
 

Ryuzaki

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So I just went through this "process".

The good news is, if you have a basic site without much extra configuration and advanced stuff, and you already use the newer gtag.js and not the older analytics.js, then you don't have to do anything at all other than go through this one-click GA4 Setup Assistant Wizard guide. It took me about 3 minutes to read it carefully and about 5 seconds to find and click the button.

This makes it so your GA3 keeps tracking data (so you can collect everything there till the end of the month/year/whatever) and ignore that time period in GA4, and then make the switch for a full month's data when you're ready.

The point is, both GA3 and GA4 will both be collecting data if you have the gtag.js until GA3 is deprecated.

This is very convenient and there won't be any down time or anything like that. I recommend everyone do this now so you can start building historical data. The more the merrier.

It does migrate over SOME enhanced settings and all but I'm not sure about Views (It did migrate my filters) and all that yet, and I don't know about conversion paths and all that. I'm using this for content sites so I never got that involved with it.

All of this is negated if you have the old analytics.js tag like I do on some other sites. You'll have to set up the new property yourself and switch your JS script in the <head> manually. You won't get both GA3 and GA4 this way, neither.
 

eliquid

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Us on the paid side of things have seen this coming for about a year now.

I know everyone hates it, but this is the shuffling in of a cookie-less era going forward.

Everything to do with privacy and tracking ( as well as other BS stuff like greed and such ) is what is ushering this in.

GA3 and prior are all pretty much cookie based. GA4+ will all be 1st party/event and audience based. It's a lot more than this, but if I were to put it in simple terms and high level, this is the gist. Everyone is scrambling to move to this new way of dealing with privacy and tracking.

I predict at some point Apple will roll out their own analytics solutions too, as well as their own larger and more robust advertising platform ( from what they have now ) too.
 

Rewire

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Just received the email:

uc




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