March 2018 It's here, whether you like it or not! Thread Theme: "How long you gonna stay here, Joe?" We're all Joe in this song. But they're right. There's a free wind blowing through our hair. This is the month of changes. We're entering Spring. It's time to stop wishing on fallen stars and time to take matters into our own hands. My challenge to all of you this month, in addition to your normal goals, is to elevate your viewpoint on even one single aspect of your business. What can you let go of? If you're like me, you have a stranglehold on quality control, which is hurting your ability to scale. Or maybe you don't want to invest the money into accelerating growth. You're still waiting for the bootstrapping to take off. Whatever it is, it's time to let go. To surrender is to find freedom. At the end of the day, the increase in income is more important than our ego's desire to maintain control of our products or to be able to show someone our site and have them go "wow, the content is so good, the site is so pretty." I honestly would rather them go "wow, that's fucking horrible" and me say "yeah, but I just sold it for $3,000,000 so it's obviously valuable." As for me, I'm letting go by outsourcing an entire giant chunk of content that's 100% commercial in intent. It won't all rank immediately, but I'll get it out there aging. It'll cost me nothing more than a couple grand and some time formatting the posts. It'll be a lot faster than me trying to write it all myself. The sooner that content gets up, the better. We have to be aggressive if we're ever going to achieve our goals. Aggressive in monetization, aggressive in removing ourselves from the equation. It's the dawn of a new time for us, if we'll have it. What are your goals this month? More importantly, how will you make sure they get done?