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- Feb 22, 2021
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Long time lurker, first time poster. Years ago I read a post on this forum about understanding what you want to do in life and aligning your goals to those things. I sort of forgot about it and focused on work for a long time but recently I've been feeling unfulfilled brought on by a death in the family and I randomly thought about that post again.
I went through an re-read the post a couple of times and maybe being a few years older it hit home differently and I realised since reading that I've been living my own life in accordance to how other people tell me it should be run. Here are the values I've come up with:
Sovereignty
Supreme power over my own life. The ability to say fuck you, this isn't right for me and mine and I'm not doing it.
Persistence
A continual daily march towards my goals. When the Roman army encountered a hill, they didn't turn back or waste time going round, they kept going straight.
Simplicity
Not overthinking problems and solutions, not trying to reinvent the wheel and not buying shit that I don't need.
Realisation
Finally using my potential, advantages and skills to achieve what I want in life.
Courage
I've always been passive in my life but to achieve my goals I know I need courage to take chances and make hard choices.
So, while I'm still lucky enough to be on furlough it's time to start a business that allows me realise my potential. I'm still not sure what I want to do but I know what I don't want to do which is build an affiliate site.
It just feels too fragile like your money could be taken away at any moment by getting banned from a network or commission cuts. It also seems way too hard to get paid traffic working which is going to be important as SEO takes too long to get going (I've got a family to feed).
We need to hit the ground running and to do that we need to run paid traffic with a good ROAS.
I also want to avoid dropshipping. I want control both over the product and the customer and to me, dropshipping is a lot like affiliate in that it just doesn't sit right as a long term business model.
Ecommerce seems to be the way to go. It's what I've done well for over a decade and have seen brands go from start up to many millions. I also have experienced the frustration of working with a brand that could easily do hundreds of thousands each month but the owner wants to keep it small. The product has a huge mark-up, is evergreen and necessary with few competitors but the owner doesn't want the short term pain for long term growth so is happy to keep things where they are. I've long though they're sleeping on a winner and before too long somebody is going to come in and own the market - maybe it's my time to do this. I know there's a market, I know the product sells and I can afford the stock (enough to get me going anyway).
I went through an re-read the post a couple of times and maybe being a few years older it hit home differently and I realised since reading that I've been living my own life in accordance to how other people tell me it should be run. Here are the values I've come up with:
Sovereignty
Supreme power over my own life. The ability to say fuck you, this isn't right for me and mine and I'm not doing it.
Persistence
A continual daily march towards my goals. When the Roman army encountered a hill, they didn't turn back or waste time going round, they kept going straight.
Simplicity
Not overthinking problems and solutions, not trying to reinvent the wheel and not buying shit that I don't need.
Realisation
Finally using my potential, advantages and skills to achieve what I want in life.
Courage
I've always been passive in my life but to achieve my goals I know I need courage to take chances and make hard choices.
So, while I'm still lucky enough to be on furlough it's time to start a business that allows me realise my potential. I'm still not sure what I want to do but I know what I don't want to do which is build an affiliate site.
It just feels too fragile like your money could be taken away at any moment by getting banned from a network or commission cuts. It also seems way too hard to get paid traffic working which is going to be important as SEO takes too long to get going (I've got a family to feed).
We need to hit the ground running and to do that we need to run paid traffic with a good ROAS.
I also want to avoid dropshipping. I want control both over the product and the customer and to me, dropshipping is a lot like affiliate in that it just doesn't sit right as a long term business model.
Ecommerce seems to be the way to go. It's what I've done well for over a decade and have seen brands go from start up to many millions. I also have experienced the frustration of working with a brand that could easily do hundreds of thousands each month but the owner wants to keep it small. The product has a huge mark-up, is evergreen and necessary with few competitors but the owner doesn't want the short term pain for long term growth so is happy to keep things where they are. I've long though they're sleeping on a winner and before too long somebody is going to come in and own the market - maybe it's my time to do this. I know there's a market, I know the product sells and I can afford the stock (enough to get me going anyway).