From Entrepreneur to Employee

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Hi Digital Marketers,

My name is Nick. I started an LLC in California that provided unique entertainment such as Bubble Soccer, Archery Tag, Zorbing, and Nerf Wars for birthday parties and corporate team building events.

I didn't have a storefront and modeled my business around the party rental business (you find the location, and we'll go to you) to avoid a huge overhead. That meant I advertised my company's service through my website.

I closely knew someone who considered himself/and still does an SEO Wizard but he wouldn't share his secrets and rather offered me $3k/month for his service.
(He paid 10k for some exclusive SEO membership that taught him everything he knows that I still don't know the name of. If any of you do, I'd appreciate any tips)

Since he was someone whom I competed within every facet of life such as closing girls, lifting weights, and scoring hoops, I had a desire to beat him in SEO, which is a major reason why I chose SEO over Google Ads. (Looking back, utilizing Google Ads then pivoting into SEO would've resulted in faster growth)

I learned about keyword research and invested in an SEO software called Mangools which provided me the tool for keyword research. Luckily, I chose the right keyword tool because Mangools' keyword tool allows users to research the volume of a search query in a specific area unlike Ahrefs (which I'm currently subscribed to).

I had it! Bubble Soccer Rental, Archery Tag, Nerf Gun Party, Human Hamster Ball Rental were my keywords with the buyer's intent.

I made a Google My Business Listing with the title including 3 keywords verbatim and my listing immediately showed up for those keywords in the Google Map Pack. I saw a rush of traffic afterward (20-40 a day, which was high for me).

I wanted to increase that volume and I knew the only way was through ranking those keywords in Google's Search Engine Result Page (SERP).

So. I invested more time in learning, learned about backlinks, and immediately took action. I found relevant websites and effectively received backlinks after forwarding payment.

With each month showing progression in metrics such as decreased bounce rate and increased retention time and a few additional links pointing to my website, I ranked #1-3 for my money keywords.

And BOOOOM. With an initial $2k investment, I turned that into a $300-500k revenue-generating business with a 60% profit margin within the first 2 years.

But FUCK, running a tangible based company is a shithole, especially if it's in a service industry with equipment being used often. I accounted for the deterioration of our tools which occurred within a matter of days for some, spent extensive time in the hiring/firing process, expended WAY too much time managing people (10 people who were all scattered around), dealt with customers who complained n often took a loss to maintain the integrity of the brand, and eventually found myself in a constant state of stress.

So. I sold that bitch, then traveled 6 months in Asia and blew my money for good reasons.
There's no way I was going to travel and restrict myself to a budget after spending a year in chronic stress and I found a girl while traveling who I want to marry: Singapore -> Malaysia -> Bali -> Korea.

Once my bank account cued, "Keep up this spending habit and you'll be a broke mothafucka", I came back to the States where I'm with my parents at 28.

I hustled the first 2 weeks and I landed a job with a law firm as an SEO Specialist.
My boss said, "this isn't like your mechanical bull rental" lead generation website, this is law and lawyers are cutthroat when it comes to marketing, you sure you can do this? To which, I said yes.

Now, I'm pretty well-versed in competitor-analysis, on-page SEO, and have a clear understanding of backlinks that are effective and can rank if I'm given time, but my boss has a strategy call every week and expends me to rank within a month or two.

I researched my competition to find they're using blackhat SEO by leveraging the power of PBNS/ guest-post link building/ and weak links with their keyword as anchor texts. I think I'll have to do the same, especially if I'm to compete with them and expect to rank within a month or two.

So. I'm here to adventure into the world of PBN Hopefully with some veterans.
I'd also like to invest money into a mentor who can cut the time of my learning curve. If anyone can direct me to anyone good, that would be great.
(I'm open to purchasing PBN links from people who have results, have a GOOD idea of how to veil their footprints, and have social praise to back up their service like CCarter)

Thanks for taking the time to read this and I hope I can one day be a valuable asset to this forum and to digital marketers like Ryuzaki and CCarter.
 

LinkPlate

Head Chef @ Linkplate
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Hey man! Hit me up for a free CORA report here. It will help you understand what you need to do (at least on the onpage side of things). For courses and learning - you might want to check out authority hackers course (its legit).

You should also read everything on this forum. There are plenty of veterans and experienced marketers here that will cut through the BS. Plenty of golden nuggets of information everywhere really!

Goodluck!
 

JasonSc

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I’m not really sure what you are asking, but I’m also 8 deep into a 12 pack so I could be missing the point.

I have been working on attorney sites for almost 5 years, so I haven’t hit the golden 10,000 hours, but I have a good idea.

First off, its highly unlikely you are going to rank a site in 30-60 days for a major metro and a high value keyword. I should say rank it and keep it there. Step back and look at the CPC for most of these terms, $100+. Look at “Houston Truck accident attorney”, $330 CPC. I played in this space for the better part of a year and got to spot 8. That was with a $1K a month budget in links.

Yours bosses expectations are out of line with realty. Figure 6-12 months for any converting KW.

Attorney SEO is no different from any other local SEO. Make sure your onpage is really buttoned up. Do every onpage SEO trick you know then jump into backlinks and that means reading the content comparing it to the competitors.

Backlinks are going to move the needle the fastest. I personally don’t deal with PBN because most sellers are selling a crap service. Niche edits on relevant pages and sites are the best bang for the buck. After that, then guest posts on relevant sites.

Also, it really depends on what you are going after. A PI attorney in LA is going to be loads harder then a Immigration attorney in Minnesota.

Like everything else written here, SEO is just one part of the puzzle. We know require new clients to have a budget for Google Remarketing, because we can get 1-3% conversion on retargeting. Which while it doesn’t sound like a lot,1 PI case could be worth 6-7 figures.

Finally, there are a shit ton of vanity terms which don’t convert or produce traffic. Bike Accident, Premise Liability, B-1 Visia etc. These are super easy which you can go after if you need a quick “show me” win, but traffic to those is next to nothing.
 

Ryuzaki

女性以上のお金
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Da faq? This is cringe worthy.
I have a buddy online that was one of the top guys period in the certain sector of the industry. Some brand new guy came onto the scene and offered an absurd amount of money to teach him "almost everything."

As soon as they wrapped that up, the new guy turned around and started a guru blog and started outting everything he learned in order to build himself up as a guru and sell e-books and all that.

This definitely happens and you can definitely learn more than even some of the most hardened veterans know by dropping a phat wad of cash on someone.

And if you're really stupid you turn around and remove your competitive edge by telling the world about what you learned while pretending to have developed it yourself.
 

bernard

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What's up OP, we have similar life stories, except your sounds more interesting.

I'm not sure why you think PBNs are the way to go. Maybe they could be, you're only an employee after all, so it doesn't destroy when it gets wiped, but honestly I would learn some more all round skills except just buying links.
 

CCarter

If they cease to believe in u, do u even exist?
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Some brand new guy came onto the scene and offered an absurd amount of money to teach him "almost everything."


Another internet marketing/SEO industry dark secret is about to get revealed...

"If you are a pretender you will suffer." Dan Peña​
 
Joined
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I’m not really sure what you are asking, but I’m also 8 deep into a 12 pack so I could be missing the point.

I have been working on attorney sites for almost 5 years, so I haven’t hit the golden 10,000 hours, but I have a good idea.

First off, its highly unlikely you are going to rank a site in 30-60 days for a major metro and a high value keyword. I should say rank it and keep it there. Step back and look at the CPC for most of these terms, $100+. Look at “Houston Truck accident attorney”, $330 CPC. I played in this space for the better part of a year and got to spot 8. That was with a $1K a month budget in links.

Yours bosses expectations are out of line with realty. Figure 6-12 months for any converting KW.

Attorney SEO is no different from any other local SEO. Make sure your onpage is really buttoned up. Do every onpage SEO trick you know then jump into backlinks and that means reading the content comparing it to the competitors.

Backlinks are going to move the needle the fastest. I personally don’t deal with PBN because most sellers are selling a crap service. Niche edits on relevant pages and sites are the best bang for the buck. After that, then guest posts on relevant sites.

Also, it really depends on what you are going after. A PI attorney in LA is going to be loads harder then a Immigration attorney in Minnesota.

Like everything else written here, SEO is just one part of the puzzle. We know require new clients to have a budget for Google Remarketing, because we can get 1-3% conversion on retargeting. Which while it doesn’t sound like a lot,1 PI case could be worth 6-7 figures.

Finally, there are a shit ton of vanity terms which don’t convert or produce traffic. Bike Accident, Premise Liability, B-1 Visia etc. These are super easy which you can go after if you need a quick “show me” win, but traffic to those is next to nothing.
Yo. Thanks for the tip. Luckily, all my keywords are relatively easy to rank according to ahrefs and kwfinder. Maybe the field of law that I'm working for doesn't have too many law firms that have hired in-house SEO specialists or outsourced their work to agencies.

All my keywords with conversion intent are within the 20-40 difficulty range including long-tail keywords. I thought using PBNs would be a great way to rank high and quickly but the one PBN seller who seems credible won't sell their PBN service to law firms and I'm not sure why. (If someone can clarify this, this would be great!)

I might resort to the lengthy process of researching my competitor's backlink profile and targeting the same webmasters.

I have a buddy online that was one of the top guys period in the certain sector of the industry. Some brand new guy came onto the scene and offered an absurd amount of money to teach him "almost everything."

As soon as they wrapped that up, the new guy turned around and started a guru blog and started outting everything he learned in order to build himself up as a guru and sell e-books and all that.

This definitely happens and you can definitely learn more than even some of the most hardened veterans know by dropping a phat wad of cash on someone.

And if you're really stupid you turn around and remove your competitive edge by telling the world about what you learned while pretending to have developed it yourself.
I'm willing to invest. Maybe not a fat wad but a little bit of wad (in the hundreds).