Facebook AD guides

[TacoCat]

Hey.

Do you know any good Facebook advertising guides out there? That are up to date.

 

[Calamari]

This one from the newsstand archive helped me tremendously.

http://www.movoto.com/blog/movoto-com/buzzfeed-for-real-estate/

 

[Broland]

I recommend reading a few of them and then devising your own strategies. I find good information and insight from multiple people with different styles.

 

[contract]

What I've learned:

- Don't let Facebook set the bidding prices.
- Don't trust Facebook's reach # estimates.
- Don't trust Facebook's spend $X get X estimated impression.
- Don't pause/stop a campaign on mobile.
- Don't think just because you stopped a campaign it will stop spending, it won't.

They will fuck you and commit fraud any chance they get.

- Don't expect any support from them at all, even when their system doesn't work.

They don't give a shit.

 

[OG]

you can PM me if you have any questions, I run about 1-2k/day in adspend on fb