Every day we encounter great examples of content creation, curation, and leaks. Why don't we share them here as a library of exemplary work that a bootstrapped builder can apply? What worked Engaging writing, while using the hands-on reviews of three leading tech sites to generate more content and create authority via brand association. Well used paraphrasing which blurs the lines between the author's voice and the voices of the other tech sites. What it costs Time to research, the effort to write.