Email segmentation

goldmercury

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Oct 26, 2014
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Hey guys,

looking for some advice on email segmentation. At the moment we are using mailchimp to send out mail and want to start segmenting our marketing campaigns so that we're not bombarding subscribers with things that don't interest them.

The list is fairly small at the moment and split over 4 separate lists, totals about 2000 subscribers. I'm future planning here as we've got an events specialist on out team that wants the ability to tag people on their interest then segment this list when she's promoting future events. I see the list growing to 10,000 within the next 12 months.

Any experience and platforms you'd recommend for this would be greatly appreciated.
 
Have you considered https://www.drip.co/ ?

It would be perfect for what you're trying to accomplish, at the amount of subs you're quoting.

Watch their video, it's pretty good.
 
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