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Hi everyone! It's been a long time since I visited the forum as got busy with a recent job.
I was recently employed full-time (from part-time) as a marketing specialist for an AI agency that provides AI solutions like automation and software development to B2B companies. The company is a startup so it doesn't really have much "systems" in place nor a proper hierarchy of how work gets done. Because of this, some things aren't formally established.
One of those things is the process in place for performing outbound marketing. I've never really professionally done outbound, and have focused more on inbound, so everything's a bit new to me. One of the things we're doing for generating leads is using LinkedIn Sales Navigator to reach out to relevant people through sequences like:
Connection Request --> Engaging with posts --> Leaving Comments --> Personalized Pitch (mix-and-match) etc. etc.
The thing that kind of weirds me out is that all this is being done with the employer's profile. So the employer (which is basically the CEO/co-founder) has given me his login creds for LinkedIn. I sign in his account and start kind of 'posing' as him, leaving comments, engaging with posts, reaching out to people etc. The eventual sales call is conducted by himself. I get a commission for each lead converted.
Question: Is this how things normally go or do you network/create relations with your own account, and then eventually pass on the lead to the sales team/founder?
I get the feeling I'm just getting greedy for having that network for myself. Or that it might be a bit of a mismatch how the co-founder might be interacting with people, without really managing his own acc?
For those of you have been employed, or employ people for lead gen (outbound-specifically) is this usually what it's like?
They are a bit short on resources, which is partly the reason the co-founder only bought 1 license of Sales Navigator (and other lead gen tools) and then just shared the login with me - rather than buy each SDR and Marketer their own license to use.
I was recently employed full-time (from part-time) as a marketing specialist for an AI agency that provides AI solutions like automation and software development to B2B companies. The company is a startup so it doesn't really have much "systems" in place nor a proper hierarchy of how work gets done. Because of this, some things aren't formally established.
One of those things is the process in place for performing outbound marketing. I've never really professionally done outbound, and have focused more on inbound, so everything's a bit new to me. One of the things we're doing for generating leads is using LinkedIn Sales Navigator to reach out to relevant people through sequences like:
Connection Request --> Engaging with posts --> Leaving Comments --> Personalized Pitch (mix-and-match) etc. etc.
The thing that kind of weirds me out is that all this is being done with the employer's profile. So the employer (which is basically the CEO/co-founder) has given me his login creds for LinkedIn. I sign in his account and start kind of 'posing' as him, leaving comments, engaging with posts, reaching out to people etc. The eventual sales call is conducted by himself. I get a commission for each lead converted.
Question: Is this how things normally go or do you network/create relations with your own account, and then eventually pass on the lead to the sales team/founder?
I get the feeling I'm just getting greedy for having that network for myself. Or that it might be a bit of a mismatch how the co-founder might be interacting with people, without really managing his own acc?
For those of you have been employed, or employ people for lead gen (outbound-specifically) is this usually what it's like?
They are a bit short on resources, which is partly the reason the co-founder only bought 1 license of Sales Navigator (and other lead gen tools) and then just shared the login with me - rather than buy each SDR and Marketer their own license to use.
