- Sep 15, 2014
A Complete Traffic Plan
This day is going to be an interesting one since it's an attempt to round out some of the options that couldn't fit within the other days. Having a website isn't simply about getting SEO traffic, SEO traffic is reactive, and so is PPC. Remember I told you to treat your website as if it's a business, a brand.
So a real brand doesn't wait for customers to figure out if they need a solution to their problem, that's reactive. A brand will get in front of their audience, market to them, and showcasing a potential problem and display a solution. A customer may not even know that there is a better solution to doing something they've always do, proactive marketing helps spread the word of your solution.
Proactive marketing is why there are advertisements on TV, radio, Billboards, and all around you. We live in a constant effort to market to consumers different product and service, yet most online marketers seem to be completely oblivious to the multiple channels available to them to market their product/service/brand.
Alexa, you've heard of them, has a list of the top 1 million websites in order from greatest to lowest in traffic. Concentrating on Google or Facebook and twitter is simply concentrating on 3 of the top websites with the most traffic. Even if you were to narrow down the list to the top 10,000 Alexa sites, you'll now have a list of websites with the most traffic on the internet. Traffic leak them, network with them, outreach to them, and play your part in the marketing funnel.
We've covered offline marketing, social media supremacy, traffic leaking, email marketing, but the following are subjects that go a bit beyond in order to round out and create a complete traffic plan for your brand.