Continuous scrolling comes to Google Search on mobile

[Hanuman]

https://blog.google/products/search/continuous-scrolling-mobile/amp/

"Today, we’re making browsing search results more seamless and intuitive with the introduction of continuous scrolling on mobile devices. Now, when you reach the bottom of a search results page on your phone, the next set of results will automatically load with relevant information."

 

[Potatoe]

Our search engine prayers have finally been answered, now we're all on page 1

 

[bernard]

Our search engine prayers have finally been answered, now we're all on page 1

I honestly think this might increase the clicks for lower rankings?

If people can scroll up and down faster, they would be more likely to do so instead of refining their search.

 

[zelch]

I wonder if they'll implement something like ticktock where the algo refines results as you scroll/pause/mouseover etc...

 

[secretagentdad]

Well this is gonna be interesting.

Wonder how it’s gonna integrate with their in result micro tools.

 

[mj22]

probably going to be a shit ton more ads and ect on the first page, will have to scroll a page and a half down just to get to organic results.... who knows with google, i wouldnt doubt it.