To be honest, he hasn't really swung the hammer more then 10 times. If you pivot without doing a thousand swings, you'll be pivoting all over the place. I know his site and his niche, It maybe on a downward trend but it still has huge volume especially worldwide - no one is doing XYZ nonsense fad outside the USA for example, so the downward trends is mostly accounting for that in his market (not being the fad that's growing) - which is great cause if he angles it right he can have a huge international market - especially people emerging on the scene, but the general niche still holds tens of thousands of events within the States alone, so it's not dead - it will survived all of these fad niches. In his scenario he looked even deeper within his niche, and found a sub-niche that is actually growing, if he had pivoted, he would have missed that since he took 10 swings and gave up - that's the problem just because there is an obstacle in your way, doesn't necessary mean you go in a different direction - you just have to look closer to the rock and find the sweet spot to start hammering away. Once you find the fault in the rock, bam - you are likely to get a flood sooner. This is also a primary example of why you have to put in at least a thousand of hours at something before giving up. @ModernMarketeer has a job, so he can't dedicate 18+ hours a day for 7 days a week, if he was dedicating that much he would have found the problem sooner probably within 1-2 weeks, and corrected his aim, but that learning still took XYZ hours = probably 200 hours - it doesn't matter if he learns it months later or weeks later since the same amount of time is needed to make that discovery, now he can swing better, and go forward. If you believe in something, just because there are nay-sayers, doubters, or people on the sideline questioning your choice, it doesn't mean you are necessarily wrong, or they are wrong, just look closer and figure out how to overcome the obstacle in your way. Even if he doesn't go after the sub-niche, his main niche still has millions of more people then any of the other fads.