Building a Brand

[Taq]

Lately, I've seen a lot of talk around "building a brand" rather than just building a website. I have 4 sites in total and two that I plan to keep for the foreseeable future. If I wanted to build a brand around these two sites, how do I do it? I was thinking of Youtube and social media, although I really would not enjoy the social media side of it.

Is there a benefit to this? Does Google favor Brands?

 

[Ryuzaki]

@CCarter laid all this out in two different posts here:

• Big Brand Refresher
• Mega Brand Crash Course

Yes, Google favors brands. It's one of the two main ways they keep spam out of the algorithm: 1) boost brands and 2) sandbox everything so the filters have time to get rid of spam.

Building a brand around two unrelated sites can be done but I wouldn't. I'd build two brands. In my little circle we always talk about individual brands and then "media empires" as the umbrellas over those brands, and the empires don't really matter. They don't make the money. The individual brands make the money.