- Feb 6, 2022
All the EPMV benchmark info I've seen is for display ads only. I'm wondering if there's any data on a general range of what total EPMV's are possible/ average for a content site after including affiliate income, direct sales of products, email capture etc. I know it depends a ton on niche, your keywords etc but I'd really like to know how much is possible to squeeze out of a single visitor from a highly optimized site. It seems to me that increasing EPMV is less talked about compared with just increasing traffic as a path to revenue growth.