Are Multi-niche / General Niche Sites Viable?

[youtube1001]

So, recently I started to come across many of these multiniche/general niche sites. Basically, these sites have all categories from Amazon and they Amazon affiliate sites. I suspect these sites having 100s of thousands of words posted.

What could be a viable strategy to run such a site? I find it interesting that some of these sites rank pretty well also.

Thanks for your insights.

 

[Future State]

Yes, it is viable to run a website. The Google Fred update wiped out a lot of these types of sites and still does. Some survive and keep making money. Why some get hit and others don't, I haven't seen any good explanation for yet. Most I see are churn and burn, put up fast and hit with a lot of links fast. It's viable to earn a lot of money, but maybe not as a long term goal unless you like to rebuild over and over again.

 

[bopeep]

If you check, most of these sites are built in expired domains with strong backlinks but no particular niche, so they throw everything and see what sticks.
I wonder if they reuse the articles or get them written from premium content providers though, but some of them are like musuem sites selling all kinds of amazon products

 

[lwalthour]

In my experience, the competition for sites like these is high, and affiliate payouts are only going down. Makes it tough to be profitable long-term if you're hiring writers.