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The SearchAds do take up valuable real estate to Apps that were about to be downloaded already. This development should be interesting.
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A view of their SearchAds reporting analytics:
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WWDC2016 Video of SearchAds: https://developer.apple.com/videos/play/wwdc2016/302/
Search Ads is an efficient and easy way for you to promote your app within the U.S. App Store search results, helping people discover or reengage with your app at the very moment they are searching for apps like yours. Designed to give users a safe search experience, Search Ads sets a new standard for delivering relevant ads while respecting user privacy.
Over 65% of downloads come directly from searches on the App Store.
Source: Introducing Search Ads
Over 65% of downloads come directly from searches on the App Store.
Source: Introducing Search Ads
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A view of their SearchAds reporting analytics:
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WWDC2016 Video of SearchAds: https://developer.apple.com/videos/play/wwdc2016/302/