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This was all predicted by Carl Jung in his Archetypes and the Collective Unconscious series. We are all born with primordial images that permeate everything we do and say and think. You cannot suppress something that goes back to a time that we don't even understand. In fact, the more you...

Going from promotions to the main inbox is a matter of "trust" that you are assigned. Email deliverability has a lot of variables to it, but one that I've found to be important is open rates. This is something you can optimize for. Segment out your emails to send to the people that most...

September actually ended up being decent for me in comparison to August because I started to get more into email marketing, and doing sales and deals for previous customers. These early successes opened my eyes to how much money I was missing out on! So while it wasn't an amazing month sales...

I began putting money into index funds as soon as I had paid off my debts. The thing I've understood is that if your debts have a higher interest rate than the stock market, you're losing money by not paying off the debts. Now, if the debt interest is less, then you might as well go for it. By...

Man I'm so dumb. Well this is the thread for this kind of stuff I guess. Definitely will get a CPA next year but you're right, it does cancel out. Thankfully no, but it's enough of a hassle for me that I'm definitely going to change my methods going forward.

This is more of a tax question, but I've look all over and haven't really found an answer to this question. I've been using my business credit card to pay for advertising costs for clients of mine, and getting reimbursed via invoice. Did I fuck myself over here? Should I have had their card on...

How are you handling placements? I noticed that when I started to include more placements such as in search and marketplace rather than just the "optimal" ones , I saw my CPMs go down and interestingly my ROAS actually improved. I will admit that my niche is far different from yours so...

Nope, it's not scary, it's quite rational. Every American should be concerned, too. You only have to read today's news articles to see who is being suggested for Biden's VP pick. You might not be surprised when the list is horrifically bad. If you're voting for Biden, you're voting for the Vice...

Dealing with imposter syndrome? I have an easy fix. Go get hired at a digital advertising agency. You'd be surprised at how little those guys know. And how much they charge! The experience will be eye-opening for you, it really will be. And if you're driven (which it seems you are), it'll...

Awesome, thank you, guys. You saved me a huge headache. I'm definitely hearing loud and clear that "benefits" I would have received by purchasing the site would be overridden by all of the other factors. Oh, and the brand name, it was good, but I can find something similar.

Is it ever a good idea to purchase a site that was once part of a PBN, and attempt to try and make it legitimate again? Or is it not even worth the hassle? It seems like it was once legitimate (back in 2001-2008 or so) and then at some point it was purchased and used for linking. I'm mostly...

I'm having several local businesses I work with that rely on classes/clients cut back on their marketing this month and for the next few months. People not coming in out of fear of coronavirus. So my income has definitely taken a hit. I can see how eCommerce would take a hit especially if they...

I think that's a big part of it. I don't have an Alexa or any other tech products that would play well with it. Most of my friends do also have other things they can do (like turn on their Tesla). So, in that sense, it's on me.

Does anyone else here have an Apple Watch? I recently got one and it has some decent functionality to it. Although for the cost I would have hoped it would do more. Honestly, the thing I like the most about it is that it can unlock my Macbook without me needing to enter my password.

I created a Pastebin paste for the article here: https://pastebin.com/3b8fPjeY One thing I'll note: This $4,000-$5,000 figure is per month. This is much more in line with reputation management for public figures. I have to imagine it scales up even more for companies like Theranos that it...

If you are a legitimate 501(c)(3) non-profit, I highly recommend looking into Google Ad Grants to expand your reach. Check this page out: Google Ad Grant Myths Specifically, this should be of interest: One of my friends runs a non-profit and we are currently working on a way to help bring in...

I recently started an agency so I have some experience in this area. My Favorite Qualifying Client Question: What has been your previous monthly marketing spend? I like this question in particular because you get some insight into their past attempts at marketing. It’s also a roundabout...

Has anyone ever been to SMX Conferences before? I'm looking at going to the SMX East next month. I'm curious if anyone has ever gone and to hear their experiences, if they think it's worth it, and so on.

Has anyone here ever used call tracking software, especially one that links up with Google Ads / Bing? I've gone looking at several different ones but not really sure which one to use.

Not only are Facebook's ad tools significantly better than they were a year ago, so is their method of delivery. I used to use a tool called Ad Espresso to help me launch and optimize ads quickly. Now, Facebook does all of this for me without any outside help. It quickly narrows down the type of...