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I like your black hat to white hat strategy. When did you guys start weaning off the PBN's and start going towards a white hat approach? Was the site already making money at this point? Did you eventually remove all the previously built PBN links?

A few light social share I think is essential on a new site to show that you are sharing/showing friends + family.

Hello, I currently own my own software development company building ios/android apps and looking to learn more about marketing/SEO. We have been getting more and more clients asking us to do this for them. New to this marketing thing so willing to learn and help out as much as I can. - Kevin