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This site wasn't hit by the HCU, which (besides December 2022) rolled out on September 14th, 2023 and finished before month's end. It appears to have been caught in the gray area of the tail end (took 26 days to roll out) of the November 2023 Core Update (not Reviews Update), which is why it...

Agreed. Once you take the #1 spot with new info, it gets copied and loses its power. So you start chasing your tail trying to keep up with it. Just another reason content-at-scale is becoming troublesome.

I believe Google can figure out the very common spam that everyone gets hit with. If you get something unique going on, disavow can help. And it’ll never hurt to disavow trash. Just be careful you don’t grab things Google is giving you a positive boost over. The risk is that Google thinks some...

My initial inclination is to say no. They're #jumplinks rather than links from one page to another. Google at one point was talking about indexing portions of pages separately (like SEO pebbles or scribbles or whatever stupid names people were trying to coin for clout). In that case it might...

This is critically important, but adding SJW nonsense to your articles isn't likely to satisfy what Google is looking for with "Information Gain" (which you should search for on BuSo because we've had some decent conversation on it over the years. It's in the On-Page day of the Crash Course...

This is level 1 of the grift. It always comes from people with agencies or consulting to sell, where some portion of blame can always be shifted onto the site owner. These people never have their own successful projects. So reputation is everything. Level 2 of the grift is people saying things...

You either pay someone to spam the spam links with cheap links, or you learn how to do it yourself, including how to use various software, scrape lists, rent proxies, generate spintax, etc. Link indexers do not work and will waste your time and money. Cheapo spam is the solution. Open-reg...

Amen, that's why I said what I said below, which wasn't cryptic so there's no extra explanation needed to the person that was asking: As I also said in that chunk of text, there's no silver bullets, magic button, singular solutions anymore. It's not 2010 anymore. And I promise that if anyone is...

@Smith, at this point I still don't see any evidence of internal linking being a problem, but for the sake of future-proofing from anything Google may use in their less-than-fair agenda against SEO's, I would definitely stray away from only doing exact and partial match anchors internally. I...

I would venture to say this is incorrect. People make great progress doing "search based channels" and even better when they mix that in as part of their overall strategy while also pursuing "browse based traffic". Even a 2-3 minute video that directly deals with the specific question will have...

There's been a series of updates in which the vast majority of sites have gone down. You should stay in tune with the SEO industry and what Google is doing and when they're updating. That's the answer to your question. The entire industry has been crying about it since last September.

It's not even a theory. Google literally has a patent and has it in place called the Rank Transition Patent. It calculates your rank, and then varies it randomly over a random period of time, to insert randomness to confuse SEO's. It also includes "temporary negative bounces" and "delayed...

A Google My Business profile fully fleshed out with images, hours, reviews, geo-check-ins, etc. I’ve tried literally every signal BUT that (and Apple Maps). It’s the only one you can’t fake easily. And if you pull it off you’ll get caught eventually. The move is to approach any local business...

I don’t know anyone that has used her and I don’t have a positive opinion that she knows anything more than anyone else. I see her as a neutral who used social media to position herself as an EEAT expert when it was new. She was loud and present and confident. I always try to distinguish the...

HCU Classifier is Now Page-Level Instead of Sitewide Marie Haynes has broken down the updated language in Google's official doc's related to the Helpful Content Updates. The key takeaway if you don't want to read it is that the HCU classifier is no longer a site-wide signal and will affect...

It’s already been discussed on the previous page of this thread. You might find something useful there.

I've been a desktop chad for a long time. At one point, I decided I wanted a Macbook Air so I could go work at coffee shops and during vacations and all that. I went through the effort of setting up my dozen email addresses on it, installed all my apps, etc. Then I set it aside for a future...

This is against the webmaster guidelines explicitly. It’ll work until you get a penalty.

They don’t care. It’s automated across thousands upon thousands of domains. It’s not for human users. It’s strictly for crawling and indexing for Google. At this point the only thing I can think is it’s some kind of “indexing service” for spammers. They drop the sites and spin up more, reuse...

@Smith, yes it’s talking head but B-roll is probably 85% if the screen time. I’m definitely going for quality over quantity. Because I’d rather have a back catalog of all evergreen bangers so that once things pop, each video continues to get watched, rather than creating a scenario where I’m...