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  1. Capital

    Goals for April 2017

    Step up client work to fund next content brand. Acquire 5 new clients. Research 3-5 niches for content brand and settle on 1. In spare time, create streamlined content templates and formulas that are fully compatible with outsourcing.
  2. Capital

    Hardest Part of Online Marketing

    None of the available options are what I consider the hardest part of IM, but out of the options presented, I would say defining your target audience is the most crucial component, and the hardest to nail correctly. If you intimately know who your audience is (and their needs, desires...
  3. Capital

    "Gurus" that are worth listening to?

    So much bullshit in this thread. Q. What's the fundamental difference between A) Reading a super substantive business case study on an IM forum by a pseudo-anonymous entrepreneur, digesting some effective tactics and ideas from it, and putting them into action. And -- B) Reading a book or...
  4. Capital

    Evernote Employees Allowed To Read Users' Notes

    Damn. If I could make the switch to an alternative solution I would, but I can't find another note taking program that offers the type of ubiquity, web clipping features and organization that EN has.. But yeah, there was definitely a lot of scope-creep going on. I found it strange that EN never...
  5. Capital

    It doesn't matter what the critics say.

    Only think that matters is revenue. CPM rev doesn't hinge on quality. Only outrage/sentimentality.
  6. Capital

    Silo Structure - Huge Project

    You know what would really help this thread? A link to a live site w/ an ideal silo structure. I'll try to dig one up... in the meantime, I welcome other examples.
  7. Capital

    Thoughts on the "Rank and Rent" business model?

    Bro, if you're going to go through all the work of busting ass for 3+ months to rank a local site, you might as well choose the more profitable option and sell leads by the batch (recurring monthly revenue after a determined threshold), or simply by the lead. Better yet, if you're going to...
  8. Capital

    Cold Calling: Getting Past Gatekeepers

    Haha thanks for the answers. It's apparent I'mma have to be smooth as shit and sound very casual. I especially like the sticky note technique. Now that I'm thinking about it, I gain enough info on my leads to leverage the knowledge of the services they're already using to incorporate that...
  9. Capital

    Cold Calling: Getting Past Gatekeepers

    Whether you're trying to get small biz owners on the line to sell them leads or web design/SEO, we all know you're going to inevitably run into gatekeepers. They're usually secretaries, CS floors, receptionists, etc. My question is: how do you guys convince gatekeepers to schedule...
  10. Capital

    [Question] How to sell leads?

    This. Also, he could reach out to local businesses who are already paying for services like HomeAdvisor, etc.
  11. Capital

    Talk to me about Beacon technology

    Let's not forget facial and voice recognition technology that will allow marketers to gather info on their demographics' emotional states in real-time. Can you imagine how granular you could get if you were able to correlate your demo's moment-to-moment emotional states with their spending habits?
  12. Capital

    Brock Turner Family Support Page: A Case Study in Master-Level Trolling

    I agree to an extent. I'm an idealist at heart and hate seeing harmful messages being signal boosted by shitty bloggers. I have a very clear and plausible conception of what a healthy society looks like and it kills me a little every time I see someone promote a message that conflicts with my...
  13. Capital

    Brock Turner Family Support Page: A Case Study in Master-Level Trolling

    Hey fam, I take it most of you are already familiar with the Brock Turner debacle. If not, here's a quick summary: POS college student rapes unconscious girl behind dumpster. Gets charged with rape. Brock's father writes letter to judge begging him to spare young Brock from prison...
  14. Capital

    Clickbait Title from Ahrefs Blog: On-Page SEO is Dead [But Still a Good Article]

    Lol You know you went full retard when everyone can't believe you aren't actually trolling.
  15. Capital

    Best PPL Advice Thread:

    Okay, that makes a lot of sense. Thanks for the response.
  16. Capital

    Best PPL Advice Thread:

    Thanks for the information. I'm still trying to wrap my head around how this fits into my current conception of Lead Gen best practices... but good stuff to think about it. 1st Question (if/when you have time): Your Premium Per Lead model sounds ideal, but at odds with what most ppl in the...
  17. Capital

    Where do I go to sell my leads?

    Holy shit, thanks for those golden nuggets. I'm looking at luxury/high ticket niches as well and literally everything you dropped was very encouraging and enlightening. Thank you.
  18. Capital

    Where do I go to sell my leads?

    Great info. This is my plan of action for a few upcoming projects. Question if/when you have time: Do you typically cold call lead gen customers BEFORE you build out/rank a site or AFTER it's already getting traffic and leads? Common sense would dictate you make contact before making the...
  19. Capital

    Anyone tried the new Thrive Headline Optimizer?

    Thrive is legit. Definitely know their market.
  20. Capital

    Local Listings with Virtual Address [Lead Gen]

    Update: Basically what Broland said above. He's got this stuff on lock. Besides virtual offices there is another, newer, more nebulous method of scoring addresses and getting verified (which is honestly the biggest pain in the local lead game from where I'm standing). Hit Broland up, or...
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