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  1. eliquid

    I've spent $26M this year alone on paid ads so far... AMA about paid ads

    You gotta study all the personalities in the MBTI and Enneagram. For example, I went through and did my own MBTI test and found out I was an INTJ or INTP ( I took the test multiple times ). Going through it, there are sections that tell you, "this is what jobs would fit a INTP" and "this is...
  2. eliquid

    I've spent $26M this year alone on paid ads so far... AMA about paid ads

    I'll add and expand on this. Learn MBTI ( 16 Personalities ) and Enneagrams. For example, if you study and learn enough... you might one day want to run ads to get attorneys to buy your product ( maybe it's a SaaS they can use ). Something you would know from MBTI and Enneagrams would be (...
  3. eliquid

    I've spent $26M this year alone on paid ads so far... AMA about paid ads

    It's a lifelong lesson. I would hate to try to shortcut it with a few books or such. However, not everyone has a lifetime. I've been a person that has always watched people, questioned what they did and why it could be, and tried to dissect everyone. So maybe I had an unfair advantage. But I...
  4. eliquid

    I've spent $26M this year alone on paid ads so far... AMA about paid ads

    1. If you are talking right now for SerpWoo ( today ) - because it's closed down 2. If you are talking in general, like why we didn't prior. We did - But SerpWoo ended up being something only super advanced SEO/Marketers could appreciate and love. It was built by 2 super advanced SEO/Marketing...
  5. eliquid

    I've spent $26M this year alone on paid ads so far... AMA about paid ads

    1. Learn Psychology and Human Behavior 2. Learn Sales 3. Then learn Marketing fundamentals 4. Then, and only then, get into paid ads. ^^ Many people will eat me alive for saying that, but I know people who are good button pushers in paid ads, but can't design an ad or LP or strategy worth...
  6. eliquid

    I've spent $26M this year alone on paid ads so far... AMA about paid ads

    It's different per client/gig. I'm an opportunist. If someone can't afford my retainer, but it's a solid product and team and they're willing to give up rev. share or equity.. I might take it on. I don't pass it up. I think agencies or buyers that are fixated on just a retainer, or just a...
  7. eliquid

    I've spent $26M this year alone on paid ads so far... AMA about paid ads

    A drop in the bucket compared to some media buyers, but I've singly handedly spent $26M on paid ads this year alone. Planning to hit $34.5M on Dec 31st. I decided to do an AMA, if allowed. However, it's only for paid ads. Not answering questions about niche/product/industry though...
  8. eliquid

    What's your take on AI generated content?

    A lot of you have this ass backwards. Ai isn't the problem. The person that doesn't know how to ask questions, reiterate, give direction, have a sense of output, and doesn't know how to prompt and use Ai is ( the problem ). This is how I know Ai isn't coming for my job. This isn't a Ai...
  9. eliquid

    Google Algorithm Updates - 2024 Ongoing Discussion

    If you want to know where people are heading, follow the money. By this, I mean ad money. Yes, it is true some people flock where there isn't an ad platform yet ( new trends that haven't implemented a paid ad setup yet ), but look at where ad money is going. A lot of you will scream out...
  10. eliquid

    Little traffic leak - case study

    That's going to be the issue. You're not going to get last click attribution for paid social. Will some come in, sure. But paid social isn't for last click. It will always be horrible judged by that for a lot of products. You're going to have to start looking at other metrics/attributions to...
  11. eliquid

    Jay Leno method: don’t quit your day job when you have a side business

    As someone that has had untold number of "my own businesses" and side hustles, you conveniently leave out that running something on your own means you also may get -10x the return... and many times 0x.
  12. eliquid

    Little traffic leak - case study

    How do you mean? Are the companies only doing social media and nothing else? Are they doing social media + other things ( like paid )? Is it only tracked via last click attribution? Social media crushes it when it's actually done in the way it is supposed to be done.
  13. eliquid

    2024 Election

    I knew if I waited long enough, I would not be let down. lol Immigration is a security and border issue, not a "we against non-whites and poor people". We are simply asking for you to come in legally, not illegally jumping the fence or swimming across with no paperwork or knowledge of you...
  14. eliquid

    Jay Leno method: don’t quit your day job when you have a side business

    Just to add, I've lived this concept my whole life, no joke. But I didn't learn this from Jay Leno. I had my first job at 15, seen how much I made and what that amount bought me, and immediately thought I needed a 2nd job. However, I couldn't really do that when I was 15 since school was an...
  15. eliquid

    Jay Leno method: don’t quit your day job when you have a side business

    What was the point of posting this line here?
  16. eliquid

    2024 Election

    Eh, I'm not so sure. As you get older, and watch and see more things ( like these elections ) and just life in general... you realize some people play a game you can't see. Can I say Kamala whoop'd Trumps ass in the debate? Yes and no. If you look at the 1 debate, that night, the immediate...
  17. eliquid

    What's the biggest risk you took with ecom?

    Each on it's own was over 7-figures
  18. eliquid

    What's the biggest risk you took with ecom?

    Isn't ecom, but biggest risk I took was taking the last $1300 to my name back in 2008, right after I was laid off from my job, on my birthday, and buying ads as an affiliate to 2 products no one had really heard about before from 2 networks that weren't well known at the time, on a billing...
  19. eliquid

    I think the Google Ads sales team is coaching competitor how to get around restrictions

    It's not what you think... See post https://www.buildersociety.com/threads/google-algorithm-updates-2024-ongoing-discussion.7327/page-19#post-79643 If you want to report ads and complaints though, I can get you the URL...
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