I'd wager this depends on how you are scaling the campaign.
I have seen this, I know it happens...
But, I have also seen SEM campaigns set up horribly ( not saying yours is ) and also not optimized for scale.
Since you mentioned your skills were SEO and coding, I'd prob look into optimization...
Not sure if this impacts what Im about to say...
But I imagine more and more, people are just gonna use Ai instead of search.
So if I ask ChatGPT or XYZAi-Bot12 in the future:
"what's the best way to cook salmon with mango sticky rice" and the Ai generates an answer and LINKS to the website...
For fuller context:
Whatever dude. I lived outside of Detroit for 3 years. I know African-American culture. My old roommate did time and his dad used to be a car thief. Our neighbour was a gay black guy who would hoe himself on the highway exit.
Jamaican black happens to be dark skinned, yes...
I can def say for sure, there is actually a lot of "luck" happening with the algo's with some semi-proof I can give.
But that's for another thread one day.
1. MSN is still solid for Search if your ok with low value. CTV is also very very promising but hard to track.
2. If its an idea with a...
The algo's are not smarter than you.
They love to tell you it is, just like they love to tell you things about their Algo's over at SEO ( Google ) and such and how you shouldn't build backlinks....
But it's not smarter than you.
Of note, maybe it's smarter than some of you. That's not to be a...
Ive already done this, but it's not for public use.
Sorry
But the best way to do it, IMHO, is to use Make.com so you can use higher end APIs per check over and rewrite or do to a tree of thoughts type promoting for the results you want from those copywriters
I think the honest answer is, how much is the client willing to invest in knowing the numbers.
Because while I love to use tools like TripleWhale ( Shopify ), NorthBeam, Hyros, etc... Some clients are not willing to pay more for another software to integrate.
Some also can not get their tech...
If you aren't using NotebookLM, do you even Ai?
But just so you know, Meta released an open source version of it:
https://github.com/meta-llama/llama-recipes/tree/main/recipes/quickstart/NotebookLlama
You gotta study all the personalities in the MBTI and Enneagram.
For example, I went through and did my own MBTI test and found out I was an INTJ or INTP ( I took the test multiple times ).
Going through it, there are sections that tell you, "this is what jobs would fit a INTP" and "this is...
I'll add and expand on this.
Learn MBTI ( 16 Personalities ) and Enneagrams.
For example, if you study and learn enough... you might one day want to run ads to get attorneys to buy your product ( maybe it's a SaaS they can use ).
Something you would know from MBTI and Enneagrams would be (...
It's a lifelong lesson. I would hate to try to shortcut it with a few books or such.
However, not everyone has a lifetime.
I've been a person that has always watched people, questioned what they did and why it could be, and tried to dissect everyone. So maybe I had an unfair advantage.
But I...
1. If you are talking right now for SerpWoo ( today ) - because it's closed down
2. If you are talking in general, like why we didn't prior. We did -
But SerpWoo ended up being something only super advanced SEO/Marketers could appreciate and love. It was built by 2 super advanced SEO/Marketing...