I can def say for sure, there is actually a lot of "luck" happening with the algo's with some semi-proof I can give.
But that's for another thread one day.
1. MSN is still solid for Search if your ok with low value. CTV is also very very promising but hard to track.
2. If its an idea with a...
The algo's are not smarter than you.
They love to tell you it is, just like they love to tell you things about their Algo's over at SEO ( Google ) and such and how you shouldn't build backlinks....
But it's not smarter than you.
Of note, maybe it's smarter than some of you. That's not to be a...
Ive already done this, but it's not for public use.
Sorry
But the best way to do it, IMHO, is to use Make.com so you can use higher end APIs per check over and rewrite or do to a tree of thoughts type promoting for the results you want from those copywriters
I think the honest answer is, how much is the client willing to invest in knowing the numbers.
Because while I love to use tools like TripleWhale ( Shopify ), NorthBeam, Hyros, etc... Some clients are not willing to pay more for another software to integrate.
Some also can not get their tech...
If you aren't using NotebookLM, do you even Ai?
But just so you know, Meta released an open source version of it:
https://github.com/meta-llama/llama-recipes/tree/main/recipes/quickstart/NotebookLlama
You gotta study all the personalities in the MBTI and Enneagram.
For example, I went through and did my own MBTI test and found out I was an INTJ or INTP ( I took the test multiple times ).
Going through it, there are sections that tell you, "this is what jobs would fit a INTP" and "this is...
I'll add and expand on this.
Learn MBTI ( 16 Personalities ) and Enneagrams.
For example, if you study and learn enough... you might one day want to run ads to get attorneys to buy your product ( maybe it's a SaaS they can use ).
Something you would know from MBTI and Enneagrams would be (...
It's a lifelong lesson. I would hate to try to shortcut it with a few books or such.
However, not everyone has a lifetime.
I've been a person that has always watched people, questioned what they did and why it could be, and tried to dissect everyone. So maybe I had an unfair advantage.
But I...
1. If you are talking right now for SerpWoo ( today ) - because it's closed down
2. If you are talking in general, like why we didn't prior. We did -
But SerpWoo ended up being something only super advanced SEO/Marketers could appreciate and love. It was built by 2 super advanced SEO/Marketing...
1. Learn Psychology and Human Behavior
2. Learn Sales
3. Then learn Marketing fundamentals
4. Then, and only then, get into paid ads.
^^ Many people will eat me alive for saying that, but I know people who are good button pushers in paid ads, but can't design an ad or LP or strategy worth...
It's different per client/gig.
I'm an opportunist.
If someone can't afford my retainer, but it's a solid product and team and they're willing to give up rev. share or equity.. I might take it on. I don't pass it up.
I think agencies or buyers that are fixated on just a retainer, or just a...
A drop in the bucket compared to some media buyers, but I've singly handedly spent $26M on paid ads this year alone.
Planning to hit $34.5M on Dec 31st.
I decided to do an AMA, if allowed.
However, it's only for paid ads.
Not answering questions about niche/product/industry though...
A lot of you have this ass backwards.
Ai isn't the problem.
The person that doesn't know how to ask questions, reiterate, give direction, have a sense of output, and doesn't know how to prompt and use Ai is ( the problem ).
This is how I know Ai isn't coming for my job. This isn't a Ai...
If you want to know where people are heading, follow the money.
By this, I mean ad money.
Yes, it is true some people flock where there isn't an ad platform yet ( new trends that haven't implemented a paid ad setup yet ), but look at where ad money is going.
A lot of you will scream out...
That's going to be the issue.
You're not going to get last click attribution for paid social.
Will some come in, sure.
But paid social isn't for last click. It will always be horrible judged by that for a lot of products.
You're going to have to start looking at other metrics/attributions to...
As someone that has had untold number of "my own businesses" and side hustles, you conveniently leave out that running something on your own means you also may get -10x the return... and many times 0x.