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  1. Future State

    Techniques for Content Creation - Inspiration & Creativity?

    I feel the same way in my mind. I can almost see the entire post in its entirety but its impossible to just plop it on paper that way. When I have that much organized chaos in my head, I start with an outline. The outline starts as a quick splash of all of the main aspects of the topic I...
  2. Future State

    Should I be disavowing the spammy nofollow image scraper sites?

    You don't want those links. You want to disavow them. Some will say "but Google knows how to ignore them." Risk it if you want and are desperate enough like those people to take spam links and hope for a benefit. Disavow them in your Google Search Console account. They are scraper sites and...
  3. Future State

    How to (politely) tell a client their website is shit?

    I don't think you need to be too formal about it. I'd flat out tell the guy who makes the decisions that the current website is shit, behind the scenes and in front of the scenes, and that the past guys didn't quite know what they were doing. I'd tell him that on-page SEO is at least half the...
  4. Future State

    Your thoughts on this Adsense warning?

    So did you figure it out or get banned? Don't leave us hanging here!
  5. Future State

    How Many Of You Are Really From WickedFire?

    But muh raspberry ketones and garcinia cambogia! The best moments were the contests to see who would leave the pizza delivery guys the biggest tips and get them to shout out Wickedfire and usernames. Runner up moment include everyone sending Matt Cutts some flowers for the passing of a...
  6. Future State

    Google Adsense Auto Ads in Beta - Auto-Optimization like Ezoic?

    I saw some discussion about this where a few people had tested it and said that it wasn't as smart as it should be. It's not taking the human appeal aspect into account and is breaking some of Adsense's own rules. They said it will stack 2 and 3 ad blocks on top of each other vertically, have...
  7. Future State

    Anchor Matching Author

    I don't think you'll have any problem with generic name anchors, especially if it's a ton of the same name or variations on it. As far as the author account being "John Smith" or "Admin," just make it John Smith. Why not, and you might get some search traffic, since you're building enough...
  8. Future State

    Your thoughts on this Adsense warning?

    My guess is it's the anchored social share buttons. They seem to be happy if it's their own anchored ads there, but not if it's anything else overlapping that's asking for a click. I guess they have enough data to assume anchor ads don't get a ton of accidental clicks.
  9. Future State

    Creating a sister site, footer links?

    If it's so close as to have that much user interest and keyword crossover, why not add the new one to the first one? I remember you having some 301 site migration issues recently, but this would dodge all of that. Or is there some reason not to do it? The footer links are fine if both sites...
  10. Future State

    Cash to Cash Flow: Do Not Be Afraid to Reinvest Into Marketing!

    This should go without saying, but nobody can tell you what's sensible for your business and your life. The OP did say: So your answer is "as much as you can." The reason to push it to the limit is because it accelerates your growth the fastest. The sooner you get to large amounts of cash...
  11. Future State

    Introductions Thread

    I had great things going before college too, and everyone around me made acted as if I had no choice but to go to college. So off I went and lost 4 years of progress. For being a kid who was headed in the right direction, I didn't really have the self-awareness or fortitude to assert myself...
  12. Future State

    Wordpress 5.0 - The Incoming 'Gutenberg' Disaster

    Where does it end? People can't be assed to learn HTML or CSS, so we give them themes. People can't be assed to select from a row of buttons to embed a picture, so we give them drag-and-drop. This is like Geocities and Angelfire and Dreamweaver levels of stupid. People can't be assed, so...
  13. Future State

    Wirecutter relaunches with new design and layout

    This redesign has exposed the site for what it really is... A massive money grab with nothing but "The Best XXXX" articles. The old design at least masked that and felt more like a "Better Home & Gardens" friendly print magazine than some random electronic Wordpress theme. Visually, they...
  14. Future State

    Get funded, make money, get sued... (patent scam suits)

    I watched the first 4 seasons of Silicon Valley recently. In season 1, just after getting funded, the lead guy immediately has to defend a lawsuit claiming patent infringement. This goes on for 2 more seasons until they pivot entirely to a different platform using their same core product. In...
  15. Future State

    Interesting eCommerce email capture

    The real ticket is the urgency. "You only get 15 minutes to use your discount." If the prices on the products aren't high enough to create a hurdle in the funnel, then that should definitely get you some extra sales. The problem then becomes getting that person to ever buy again without a...
  16. Future State

    The best sales deck

    That seems like a really effective landing page script too. I read something recently about how Steve Jobs would do pitches and presentations and it played out like this in story form too. Focusing more on experiences than benefits, and benefits more than features, seems to be the way into...
  17. Future State

    Really nice logo resizer

    I hope more and more companies become aware of and care about responsive graphic design and responsive typography. Apple's San Francisco font is a great example of this kind of "resizing."
  18. Future State

    Rankings Drop and No Site Links for Brand After Paused Adwords Campaign

    Do you have any opinion on why this happens? People have screamed "conspiracy" at Google for almost a decade over things like this, trying to hold PPC spenders hostage.
  19. Future State

    Keyword Golden Ratio = All In Title / Search Volume

    Quora and Yahoo Answers are going to send goons to your house if you step into their territory. That's a hint at one way to take down these kinds of terms at scale without paying for a ton of crappy content and spending forever editing and posting. Seed these questions and topics on answer...
  20. Future State

    Is cloud hosting ideal for blogs or just regular websites?

    Even though this looks like a classic "set 'em up and knock 'em down" spam thread, I'll say that no, you don't need to worry about the newest technology for a regular blog or regular website. Most people don't need to worry about more than a $3.99 shared hosting package, let alone a VPS or...
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