Do I Need to Invent a Unique Brand New Product or Can I Take a Slice of a Giant Pie?

[gadsie]

On day 2 for the market research, it mentions:

The world doesn't need another plush toy. It doesn't need another line of urban clothing. There are giants in the obvious niches that you aren't going to take down

Is this implying that you have to come with a completely new product? Maybe I'm wrong but I don't think it's very likely that you're going to invent a new good-selling product. What about selling an already selling product with the idea that "If I just take 0.1% of the market share I'll already make good money"?

 

[Prentzz]

What about selling an already selling product with the idea that "If I just take 0.1% of the market share I'll already make good money"?

This reminds me of this, starting at 8:45

 

[gadsie]

This reminds me of this, starting at 8:45

Haha fair enough. But I said 0.1%, hell even 0.001% . And then again, what's more difficult, getting 0.whatever% of a proven product, or inventing something new that will sell?

 

[CCarter]

what's more difficult

The road to greatness is paved with difficulty. You can soar and fly higher than the rest in an untouchable scenario, or you could be among those competiting for everyone's attention with a me-too product that will just have you entering a race to the bottom when pricing is all that you can compete on.

So what's easier? Being a me-too or being unique and standing out among any potential would be competitor?

 

[gadsie]

The road to greatness is paved with difficulty. You can soar and fly higher than the rest in an untouchable scenario, or you could be among those competiting for everyone's attention with a me-too product that will just have you entering a race to the bottom when pricing is all that you can compete on.

So what's easier? Being a me-too or being unique and standing out among any potential would be competitor?

Sure, a new groundbreaking product is better, but when you take into account the likelihood of that happening it may still be best to go with an existing product. Not saying it is, just wondering if that's not something to take into account as well. I would prefer to start making a bit of money this week than to start making a lot of money in 20 years.

 

[CCarter]

Sure, a new groundbreaking product is better, but when you take into account the likelihood of that happening it may still be best to go with an existing product. Not saying it is, just wondering if that's not something to take into account as well. I would prefer to start making a bit of money this week than to start making a lot of money in 20 years.

The internet allows you to test a product out a lot faster and show success - even without developing the product, look at KickStarter. I doubt any business will still be around or in the same format in 20 years, most companies go out of business within 5 years. 98% of new businesses never make it past year 1. - And those were stats BEFORE the internet got here. Now everything is accelerated.

You can test a new product with a simple landing page and sign-up.

 

[Ryuzaki]

Is this implying that you have to come with a completely new product?

How can you interpret that statement to even remotely mean that? Here's what it says:

Here's the thing. The world doesn't need another plush toy. It doesn't need another line of urban clothing. There are giants in the obvious niches that you aren't going to take down...

UNLESS...​

It literally, in larger, bolder lettering says "unless" and then offers paragraphs of ways to go about reinventing the wheel effectively while watching out for specific problems.

But no, you don't need a brand new product. It would make life a lot easier, but you don't even need a product. You can have a service. You don't even need that, you can be a publisher for advertisers. You don't even need that, you can have fans support you with a monthly contribution like Patreon.

What product does a multi-million dollar regional wine distributor have? What about all of the producers of the wine? Each one of them not only is in the wine business with one bottle but likely has a whole slew of options in their product line-up. No, you don't have to have a new product.

Competition is good because it means there's money, and bad because people are fighting over it. The key is usually in marketing. Same old product, new way to talk about it.

so I just added my https as another site there... Is this okay?

Yes, that's not only okay, but correct, and as @Asad pointed out, you should have all 4 variations in there. What you don't need to do is submit a "change of address." That's for moving to a new domain, not just a change of protocol. All you need to do is make sure your 301's are working correctly and then fetch and request a crawl on both versions of the site and they'll start picking up the change immediately. Also I'd submit a sitemap on the new https version, which will also help.