{"id":91,"date":"2015-02-23T00:50:54","date_gmt":"2015-02-23T00:50:54","guid":{"rendered":"http:\/\/tricklecheddar.com\/TEMPbusolightning\/?page_id=91"},"modified":"2016-04-13T22:08:49","modified_gmt":"2016-04-13T22:08:49","slug":"faq","status":"publish","type":"page","link":"https:\/\/www.buildersociety.com\/busolightning\/faq\/","title":{"rendered":"FAQ"},"content":{"rendered":"

Don't be the guy or gal who ignores the intricacies and complexities of page speed until it's the final consideration (especially since the Builder Society has made it easy and free with the BuSo Lightning WordPress theme). \u00a0Take care of it up front and you'll save a thousand headaches, two thousand human-years of loading time spread across all of your visitors, save three thousand dollars, and make countless thousands of dollars more... (per website... (per month...)).<\/p>\n

Here is a list of frequently asked questions concerning page speed, answers to the queries, and explanations on how BuSo Lightning solves it all:<\/p>\n

1. What is Page Speed?<\/h2>\n

Let's not take this question for granted. \u00a0Page speed is the amount of time it takes for a user's browser to load your website from the moment they land on it until the moment it is fully functional and visible. \u00a0Things that get in the way of a fast page speed? \u00a0A lot of CSS files, JS files, huge and uncompressed images, using images where CSS would suffice, etc. \u00a0Guest what BuSo Lightning doesn't do? \u00a0(Hint: All of the Above)<\/p>\n

2. Why Should I Care About User Experience?<\/h2>\n

That was kind of a loaded question. \u00a0Simply put, your visitors won't have a user experience if your page doesn't load fast enough for them to not bounce immediately. \u00a0Even if they persist, do you think they will put up with a 5 second wait every time they click a link? \u00a0If you don't have a fast user experience, you don't have visitors. \u00a0If you don't have visitors, they aren't spending money, clicking affiliate links, or clicking ads. \u00a0Page speed is a fundamental concern above all else.<\/p>\n

3. You're Telling Me Fast Loading Time Will Make Me Money?<\/h2>\n

Yes. \u00a0If Amazon's site takes an additional one second to load, they lose $1,600,000,000 per year<\/a>. \u00a0Which is to say, that if they gain one second of loading time, they earn that much more. \u00a0If Google's site loads\u00a00.4 seconds slower, they lose 8 million searches per day. \u00a0You should read that as 8 million advertisement impressions. \u00a0Customers and users will not wait for too long. \u00a0And if you give them a chance to think instead of be driven by the emotional experience you've created, your allowing doubt to creep in where impulse should thrive. \u00a0Yes, your conversion rates are directly proportional to your page loading times.<\/p>\n

4. And BuSo Lightning Solves This How?<\/h2>\n

First off, most WordPress theme developers come from a world of graphic design. \u00a0They want to impress you with a flashy, colorful site that convinces you to use their theme. \u00a0These things actually negatively effect conversion rates. \u00a0Second, they have no knowledge or consideration for page loading times. \u00a0They just want their themes to work. \u00a0So they add more and more until your site is operating from a bloated, obese framework that is server and bandwidth intensive. \u00a0You may think it looks cool, but your users may not even see it since they browsed away at about the 4th second of waiting.<\/p>\n

BuSo Lightning was developed by a team<\/a> who specializes in conversion optimization first and let graphic design be the afterthought. \u00a0By employing their coding and digital architecture backgrounds, we've given you access to what otherwise would require years of study or a high four-figure \/ low five-figure invoice payment to achieve.<\/p>\n

With minimal HTTP requests, clean code, and small file sizes, your site will rip it's way through your user's browser so fast they'll literally notice it. \u00a0If someone notices that your site loads fast, it must load REALLY fast. \u00a0And BuSo Lightning does. \u00a0Let us show you...<\/p>\n

\"actual<\/h1>\n

We know that picture is impressive, but that's like trying to describe the majesty of moonlight rays shining through the leaves of a forest rooftop to a blind man. \u00a0It's not the same. \u00a0You need to experience it<\/em>, which is why we urge you to head right on over to WordPress.org and give it a whirl. \u00a0There's no reason not to, mainly because it takes only a moment to snag it and revolutionize your business, and because it's free.<\/p>\n

When you're done and impressed, come join us at the Builder Society<\/a> where we'll\u00a0share far more of our knowledge and skill-set with you.<\/p>\n","protected":false},"excerpt":{"rendered":"

Don't be the guy or gal who ignores the intricacies and complexities of page speed until it's the final consideration (especially since the Builder Society has made it easy and free with the BuSo Lightning WordPress theme). \u00a0Take care of it up front and you'll save a thousand headaches, two thousand human-years of loading time spread across all of your visitors, save three thousand dollars, and make countless thousands of dollars more... (per website... (per Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-91","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.buildersociety.com\/busolightning\/wp-json\/wp\/v2\/pages\/91","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buildersociety.com\/busolightning\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.buildersociety.com\/busolightning\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.buildersociety.com\/busolightning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buildersociety.com\/busolightning\/wp-json\/wp\/v2\/comments?post=91"}],"version-history":[{"count":0,"href":"https:\/\/www.buildersociety.com\/busolightning\/wp-json\/wp\/v2\/pages\/91\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.buildersociety.com\/busolightning\/wp-json\/wp\/v2\/media?parent=91"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}