{"id":89,"date":"2015-02-23T00:50:25","date_gmt":"2015-02-23T00:50:25","guid":{"rendered":"http:\/\/tricklecheddar.com\/TEMPbusolightning\/?page_id=89"},"modified":"2015-02-23T01:14:49","modified_gmt":"2015-02-23T01:14:49","slug":"about","status":"publish","type":"page","link":"https:\/\/www.buildersociety.com\/busolightning\/about\/","title":{"rendered":"About"},"content":{"rendered":"<h2>Vroooom....<\/h2>\n<p>Have you ever wished your website had a Tesla Insane Mode switch? \u00a0Well don't. \u00a0Because that still takes about 3 seconds to go from 0-60 miles per hour, and on the internet highway, that just ain't cutting it.<\/p>\n<p>I know two billionaires who already sold a Bugatti and an Aventador to make room in their garage for a new BuSo Lightning model. \u00a0If it's good enough for speed demons...<\/p>\n<h2>Why Page Speed?<\/h2>\n<p>Everyone and their momma knows that page speed is like... \"a huge deal.\" \u00a0But a lot of folks aren't exactly sure why it's a big deal (<a href=\"http:\/\/buildersociety.com\/busolightning\/faq\/\">our FAQ explains it all<\/a> better than Clarissa).<\/p>\n<p>Follow this scenario so you can see how it usually happens:<\/p>\n<ol>\n<li>Newbie or Veteran chooses a theme because it looks nice.<\/li>\n<li>They build out a whopper of a site, adding glitz &amp;\u00a0glamour everywhere.<\/li>\n<li>It starts making money, and they peak out their traffic.<\/li>\n<li>To squeeze out more cash, they realize they'd better optimize for conversions.<\/li>\n<li>Aaaaaand it turns out the developer gave zero consideration to page speed.<\/li>\n<\/ol>\n<p>So now they are stuck paying a wizard to shave off 50% of their loading time just to meet the average load time in their industry. \u00a0They'd be better off starting fresh with a new design, but it's too late. \u00a0Give 50% gains to someone like Amazon or Walmart and they'd make millions of dollars more... per day. \u00a0That's why page speed is a big deal.<\/p>\n<h2>Guess What.<\/h2>\n<p>If you consider this up front, you're saving and making more money every single minute your website is live.<\/p>\n<p>And that's what <em>BuSo Lightning<\/em> is all about.<\/p>\n<p>Better yet... It's <span style=\"color: #0000ff;\"><strong>FREE<\/strong><\/span>.<\/p>\n<p>Are you looking to develop an MFA site and slide right up the SERPs quickly to strike while the iron is hot? \u00a0This is all you need. \u00a0Are you wanting to develop the world's foremost authority site in a giant niche? \u00a0This is all that you need. <strong>\u00a0Download Lightning (ENTER LINK TO WORDPRESS)\u00a0<\/strong>and get started. \u00a0No excuses, no roadblocks, and no slow loading times.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vroooom.... Have you ever wished your website had a Tesla Insane Mode switch? \u00a0Well don't. \u00a0Because that still takes about 3 seconds to go from 0-60 miles per hour, and on the internet highway, that just ain't cutting it. I know two billionaires who already sold a Bugatti and an Aventador to make room in their garage for a new BuSo Lightning model. \u00a0If it's good enough for speed demons... Why Page Speed? Everyone and <a class=\"read-more\" href=\"https:\/\/www.buildersociety.com\/busolightning\/about\/\">Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-89","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.buildersociety.com\/busolightning\/wp-json\/wp\/v2\/pages\/89","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buildersociety.com\/busolightning\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.buildersociety.com\/busolightning\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.buildersociety.com\/busolightning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buildersociety.com\/busolightning\/wp-json\/wp\/v2\/comments?post=89"}],"version-history":[{"count":0,"href":"https:\/\/www.buildersociety.com\/busolightning\/wp-json\/wp\/v2\/pages\/89\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.buildersociety.com\/busolightning\/wp-json\/wp\/v2\/media?parent=89"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}