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I'm just wondering what it does that can't be done through Google Analytics.
It's pretty expensive and obviously setup will take some time, so I'm curious as to what's the major differentiation between it and Google Analytics.
You can use UTMs in Google Analytics, so I imagine you can use the attribution models in GA that are already there to get some pretty deep data in GA itself about how each traffic source contributes to a sale.
Basically, what's the value proposition in Wicked Reports over something like GA? Ease of Use, or better reports, or better data?
It's pretty expensive and obviously setup will take some time, so I'm curious as to what's the major differentiation between it and Google Analytics.
You can use UTMs in Google Analytics, so I imagine you can use the attribution models in GA that are already there to get some pretty deep data in GA itself about how each traffic source contributes to a sale.
Basically, what's the value proposition in Wicked Reports over something like GA? Ease of Use, or better reports, or better data?