Recommend academics papers/articles about SEO and digital marketing

Mrfroggo

Mrfroggo

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Hello Everyone! :D
This is my first post here, I hope I'm posting it in the right place.

I'm building a stack of knowledge about SEO and digital marketing topics (To reference in my day-to-day work or simply to read in my spare time).
Could you please share here your favorites academic papers/articles? I think there's a lack of academic content about SEO and Digital Marketing but I bet people in this forum have some references :wink:

Hugs!!
 
There is no SEO university degree so I don't think there are any "academic" papers available.

It'll certainly be the day when we see a PhD in SEO...

But yeah, the main reason is due to the fact that G does not disclose its algorithm so everything that we do and know of are merely conjectures.
 
JOoa0ky said:
There is no SEO university degree so I don't think there are any "academic" papers available.

It'll certainly be the day when we see a PhD in SEO...

But yeah, the main reason is due to the fact that G does not disclose its algorithm so everything that we do and know of are merely conjectures.
Click to expand...
Hi!
Actually, I've found some papers related such as: "Determining the informational, navigational, and transactional intent of Web queries" https://faculty.ist.psu.edu/jjansen/academic/pubs/jansen_user_intent.pdf (This one referenced in this forum by Ccarter) and similar while surfing on internet.
 
I've mostly learned SEO from lurking around forums, reading blogs, and watching YouTube videos. But if you want to get into the more techy stuff I'd recommend the following sources:

Google Patents

Website: https://patents.google.com/

When Google discovers a way to improve search they file a patent to basically say "hey we invented this technique to rank stuff in a better way" which is a great way to gauge how Google Search works and how you can ensure your site fits within that criteria. Don't take those things at face value though as Google may be testing and changing stuff in the back-end as well.

Most of the documents you find there would be pretty technical (I for one couldn't understand anything) so the typical approach is usually to follow other SEOs who document their findings from the Patent and kind of give actionable advice to implement that stuff to rank your site.

Some people who I can think off from the top of my head are:
Blue Hat Seo

Website: https://www.bluehatseo.com/

Most, if not all, the techniques and methods Eli from Blue Hat Seo has written about on his site are outdated from an SEO perspective. However, this site is a great read for getting a sense of the philosophy and strategy of doing SEO. The way Eli presents his methods and explains his logic behind why he's doing what he's doing is basically why I'd still consider it a timeless source.

Google Scholar

Website: https://scholar.google.com/

For everthing I've done and do online, Google Scholar is usually my last resource to refer to when I want to dive into the depths of a topic (which usually isn't necessary and stems more so from perfectionism)

However, it would be an injustice to not recommend Google Scholar for "academic papers/articles" on any topic. Although I haven't used it myself to learn about SEO, you could defintely find some gems once you start digging deep.

If you plan to learn about On-Page SEO, check out the DSCC (Digital Strategy Crash Course) Expansion Pack, Exp 5 - So You Want to Rank for a Specific Keyword? (Putting It All Together) from @Ryuzaki

That's a research paper in and of itself
 
Nonbeardedman said:
I've mostly learned SEO from lurking around forums, reading blogs, and watching YouTube videos. But if you want to get into the more techy stuff I'd recommend the following sources:

Google Patents

Website: https://patents.google.com/

When Google discovers a way to improve search they file a patent to basically say "hey we invented this technique to rank stuff in a better way" which is a great way to gauge how Google Search works and how you can ensure your site fits within that criteria. Don't take those things at face value though as Google may be testing and changing stuff in the back-end as well.

Most of the documents you find there would be pretty technical (I for one couldn't understand anything) so the typical approach is usually to follow other SEOs who document their findings from the Patent and kind of give actionable advice to implement that stuff to rank your site.

Some people who I can think off from the top of my head are:
Blue Hat Seo

Website: https://www.bluehatseo.com/

Most, if not all, the techniques and methods Eli from Blue Hat Seo has written about on his site are outdated from an SEO perspective. However, this site is a great read for getting a sense of the philosophy and strategy of doing SEO. The way Eli presents his methods and explains his logic behind why he's doing what he's doing is basically why I'd still consider it a timeless source.

Google Scholar

Website: https://scholar.google.com/

For everthing I've done and do online, Google Scholar is usually my last resource to refer to when I want to dive into the depths of a topic (which usually isn't necessary and stems more so from perfectionism)

However, it would be an injustice to not recommend Google Scholar for "academic papers/articles" on any topic. Although I haven't used it myself to learn about SEO, you could defintely find some gems once you start digging deep.

If you plan to learn about On-Page SEO, check out the DSCC (Digital Strategy Crash Course) Expansion Pack, Exp 5 - So You Want to Rank for a Specific Keyword? (Putting It All Together) from @Ryuzaki

That's a research paper in and of itself
Click to expand...

Amazing:D! And going deep in Holistic SEO Website I've found the SEO Pythonistas' resources:
https://lookerstudio.google.com/u/0/reporting/7f1e5232-16ca-4d23-89c9-a6df711aac66/page/zaR1B
I'm feasting xD!
 
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